Content Lead

Berry Bros. & Rudd Ltd; Greater London; Hybrid; GBP 90,000 - 115,000; Full time

Benefits offered by this job

Private Medical cover

Pension plan

Employee discount (up to 40%)

Generous holiday allowance (24 days +

1 Personal Day during Christmas)

Job summary

Berry Bros. & Rudd Ltd. seeks a Content Lead to shape and deliver BB&R's content strategy across the customer journey, blending strategic thinking with hands-on delivery.

You will lead the content team, collaborate with Design, Marketing, Membership, Digital, Buying and Events, and use insight and AI-driven trends to drive discoverability and engagement.

Qualifications

• Degree-level qualification in Marketing, Journalism, Communications, English, Digital Media or related.
• Experience leading content planning, creation and optimisation within a marketing/editorial environment.

Responsibilities

• Lead BB&R's content strategy and planning across customer journey to support commercial objectives.
• Create integrated content plans for Membership, Retail, Fine Wine, Spirits and Events.
• Develop content that supports tiered customer propositions and lifecycle stages.
• Oversee content across digital, social, CRM, website and editorial channels.
• Ensure content is engaging, on-brand and search-friendly with strong SEO alignment.
• Manage content calendars and coordinate delivery with multiple stakeholders.
• Lead, coach and develop the content team within a fast-moving Studio environment.
• Monitor content performance using analytics to optimise journeys and conversions.

Skills

Wine knowledge

Content strategy

SEO

Leadership

Stakeholder management

Editing

Education

Marketing degree

English/Writing degree

Tools

CMS platforms

Analytics tools

SEO tools

Job description

Career Opportunities: Content Lead (2393)

Requisition ID2393-Posted10/07/2026-Marketing-Marketing- External Location (1) -Marketing & PR

Berry Bros. & Rudd is more than 325years old, but we never stand still. As the world’s best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The jobin a nutshell

The Content Leadis responsible forleading BB&R's content strategy,planningand creation across the customer journey, ensuring content supports commercialobjectives, strengthens brandauthorityand delivers exceptional customer experiences.

As part of the newly created Studio function, the role combines strategic thinking with hands-on delivery, leading the content team and working closely with Design, Marketing, Membership, Digital, Buying and Events teams. Responsible for ensuring content is relevant,discoverableand effective across all channels, the role uses customer insight, SEO best practice, AI-driven searchtrendsand performance data to inform decision-making.

The Content Lead will play a key role in bringing BB&R's tiered customer proposition to life, creating engaging content that supports customer acquisition, engagement and retention while reinforcing BB&R's position as the trusted authority in fine wine and spirits.

Who you will work with

Internal: Studio, Marketing, Membership, Events, Digital, Buying,Commercial, PrivateClientAdvisers

External: Agencies, freelance content creators, PRagency,producersand industry experts

What you will do

Develop and deliver BB&R's content strategy, ensuring alignment with businessobjectives, customerneedsand brand priorities.

Create integrated content plans that support key business areas including Membership, Retail, Fine Wine, Spiritsand Events.

Develop content that supports BB&R's tiered customer proposition, delivering value across different customer segments and lifecycle stages.

Work closely with the Senior Creative Designer and Studio team to develop engaging social-first content across static,videoand emerging formats.

Ensure content supports customer acquisition, engagement,retentionand advocacy.

Maintain oversight of the content calendar, ensuring priorities are aligned with campaign,tradingand membership plans.

Ensure content is effectively adapted and distributed across multiple channels and audiences.

Content Creation & Delivery

Lead the creation and delivery of high-quality content across digital, social, video, CRM, website, editorial and experiential channels.

Oversee the planning and delivery of BB&R's organic social media content

Ensure content is engaging, informative, on-brand and aligned to BB&R's tone of voice.

Partner closely with the Senior Creative Designer and wider Studio team to deliver integrated campaigns and customer experiences.

Support the development of content across a variety of formats including written, video, social,audioand emerging channels.

Oversee content governance, qualitystandardsand editorial consistency

Contribute to key content pieces and business-critical communications whererequired.

Search, Discoverability & Content Performance

Lead BB&R's content optimisation approach across traditional search, AI-poweredsearchand emerging discovery platforms.

Ensure content follows SEO best practices and is structured to maximise discoverability,visibilityand engagement.

Monitor developments in AI, LLMs and changing search behaviours to ensure contentremainseffective and accessible.

Work closely with Digital and Marketing teams to improve organic performance and customer acquisition through content.

Use performance data, audienceinsightsand analytics to continuously optimise content effectiveness.

Identifyopportunities to improve content journeys,engagementand conversion across digital channels.

Work closely with the Membership Manager and Membership Programming Lead to create content that enhances the customer proposition and membership experience.

Support the delivery of content that strengthens customer engagement,loyaltyand retention.

Develop content that communicates the value of membership, exclusiveexperiencesand customer benefits.

Ensure content supports community building and deepens customer relationships with BB&R.

Lead and develop the content team, providing coaching,guidanceand support.

Foster a collaborative and creative team culture focused on continuous improvement.

Work closely with stakeholders across Marketing, Membership, Digital, Buying and Events to ensure content supports sharedobjectives.

Champion best practice in content creation, editorialplanningand audience engagement.

Build strong relationships across the business to ensure contentremainsrelevant,effectiveand commercially impactful.

What you will bring to the role

Experience / Achievements

Exceptional knowledge of wine, especially in the Fine Wine sphere(WSET level 3 minimum)

Experience leading content planning, creation and optimisation within a marketing,contentor editorial environment.

Experience developing multi-channel content strategies that drive engagement and support commercialobjectives.

Proven experience using customer insight,analyticsand performance data to inform content decisions and improve results.

Experience creating content across multiple formats including digital, social media, video, website,CRMand editorial channels.

Experience managing content calendars and coordinating content delivery across multiple stakeholders.

Experience leading,coachingor developing content teams.

Experience delivering SEO-focused content strategies and improving organic performance.

Experience working with premium, luxury, hospitality,retailor membership-led brands would beadvantageous.

Your Skills,Knowledgeand Behaviours

Strong understanding of content marketing and its role in driving customer acquisition, engagement,retentionand conversion.

Excellent writing, editing and content planning skills, with strong attention to detail.

Strong understanding of SEO, contentdiscoverabilityand the evolving role of AI and LLMs in search behaviour.

Excellent knowledge of social media,videoand digital content ecosystems and how channels work together to support marketingobjectives.

Ability to interpret data, customerinsightsand analytics to make informed decisions

Strong understanding of audience segmentation and customer journey principles.

Excellent stakeholder management and collaboration skills.

Strong organisational skills with the ability to manage multiple priorities simultaneously.

Commercially minded, able to balance customer needs with businessobjectives.

Creative thinker whoidentifiesopportunities to innovate and improve content performance.

Proficiencywith content management platforms

Proactive,adaptableand comfortable working in a fast-moving environment.

Passion for storytelling, customerexperienceand premium brands.

Interest in wine, spirits, hospitality, food,cultureand luxury experiences.

Qualifications

Degree-level qualification in Marketing, Journalism, Communications, English, Digital Media or a related discipline, or equivalent professional experience.

Professional qualifications in content marketing, SEO, digitalmarketingor analytics would beadvantageous.

We support our colleagues with a wide range of benefits:you will start with 24 days' holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP),generous Employee discount (up to 40% off products), and many more.

N.B.We reserve the right to close a vacancy before the closing datein the event ofan overwhelming response or a change in business priorities.