Content Lead – Hybrid Role for Luxury Wine & Spirits

Berry Bros & Rudd; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

24 days holiday

Private Medical cover

Pension

Employee discount (up to 40%))

Job summary

Berry Bros. & Rudd in London is seeking a Content Lead to steer content strategy and delivery across digital, social, CRM and events. You will lead a small content team, work with Marketing and Membership, and ensure content aligns with the brand and commercial goals.

The role combines strategic planning with hands-on creation, leveraging SEO and AI-driven insights to optimise customer journeys and strengthen brand authority in the fine wine and spirits space.

Qualifications

• Experience leading content planning, creation and optimisation within a marketing/editorial environment.
• Proven ability to use customer insight, analytics and performance data to inform decisions.
• Experience delivering SEO-focused content strategies and improving organic performance.
• Experience managing content calendars and coordinating delivery across multiple stakeholders.
• Interest in wine, spirits, hospitality, luxury brands is advantageous.

Responsibilities

• Lead the development and delivery of BB&R's content strategy and planning aligned with business goals.
• Oversee the creation and delivery of high-quality content across digital, social, video, CRM, website and events.
• Drive SEO, content performance and discovery through data, AI and trends.
• Collaborate with Marketing, Membership, Digital, Buying and Events to enhance the customer journey.
• Mentor the content team and foster a collaborative, high-performing studio culture.

Skills

Content strategy

Team leadership

SEO

Analytics

Content creation

Social media

Education

WSET level 3 minimum

Degree in Marketing/Journalism/Communications/English/Digital Media or related

Job description

Berry Bros. & Rudd in London is seeking a Content Lead to steer content strategy and delivery across digital, social, CRM and events. You will lead a small content team, work with Marketing and Membership, and ensure content aligns with the brand and commercial goals.

The role combines strategic planning with hands-on creation, leveraging SEO and AI-driven insights to optimise customer journeys and strengthen brand authority in the fine wine and spirits space.