Wine Content Lead - WSET3, Hybrid London

MacGregor Black; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

MacGregor Black, partnering with a prestigious Wine Merchant in London, seeks a Content Manager to lead content for its premium wine business. The role is permanent with hybrid working, based in London.

With WSET Level 3 essential, you will shape content across the website, app, email, and social channels, manage two Content Creators, and translate wine knowledge into compelling stories that drive acquisition and loyalty.

Qualifications

• WSET Level 3 in Wines is mandatory.
• Strong writing and editing skills with wine content experience.
• Commercial mindset with ability to drive sales through content.

Responsibilities

• Own the content strategy and calendar across website, app, email, social, video and editorial.
• Create accurate, authoritative wine content that makes specialist knowledge engaging and accessible.
• Tell compelling stories around producers, wine regions, collections and events.
• Support the launch of a new customer proposition with content that drives acquisition, engagement and loyalty.
• Lead two Content Creators and maintain editorial standards.
• Use SEO and performance data to improve discoverability and conversion.

Skills

Wine knowledge

Content writing

Editing

SEO

Analytics

Leadership

Stakeholder management

Commercial mindset

Content strategy

Team leadership

Education

WSET Level 3 in Wines

Tools

CMS

Google Analytics

Job description

MacGregor Black, partnering with a prestigious Wine Merchant in London, seeks a Content Manager to lead content for its premium wine business. The role is permanent with hybrid working, based in London.

With WSET Level 3 essential, you will shape content across the website, app, email, and social channels, manage two Content Creators, and translate wine knowledge into compelling stories that drive acquisition and loyalty.