Content Strategy & Influencer Lead

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Influential UK, part of Publicis Groupe, seeks a Social & Influencer Strategy Director to shape how leading brands connect with culture and communities. You will lead integrated social and influencer strategies that blend data, creativity and cultural insight to drive measurable business impact, partnering with strategy, creative, activation and media teams to deliver compelling campaigns.

You will mentor a growing team of strategists, contribute to organic growth, and help set new standards for

Qualifications

• Proven ability to lead integrated social and influencer programmes across multi-channel campaigns.
• Strong storytelling skills translating data and cultural trends into clear strategies.
• Experience building senior client relationships with credibility and collaboration.

Responsibilities

• Lead strategic direction for integrated social and influencer programmes across key client accounts.
• Build trusted relationships with senior stakeholders and provide strategic counsel.
• Develop culturally relevant strategies informed by audience behaviour and performance data.
• Partner with creative, activation, social and media teams to create connected campaigns.
• Define measurement frameworks and evaluate performance against objectives, identifying opportunities for optimisation.
• Support new business opportunities and account growth with strategic responses and recommendations.
• Mentor and develop a growing team of strategists to foster collaboration and high-quality thinking.

Skills

Strategic leadership

Client relationship management

Data-driven storytelling

Integrated campaigns

Budgeting & resourcing

Team mentorship

Industry trend analysis

Job description

Influential UK, part of Publicis Groupe, seeks a Social & Influencer Strategy Director to shape how leading brands connect with culture and communities. You will lead integrated social and influencer strategies that blend data, creativity and cultural insight to drive measurable business impact, partnering with strategy, creative, activation and media teams to deliver compelling campaigns.

You will mentor a growing team of strategists, contribute to organic growth, and help set new standards for