Content Specialist - Reading

People First; Reading; On-site; GBP 32,000 - 39,000; Full time

Job summary

People First in Reading is seeking a Content Specialist to create and optimise SEO-led content across blogs, guides, PDPs and campaign pages. You’ll conduct keyword and topic research using SEMrush and Ahrefs to drive organic traffic and revenue, while aligning with product launches and marketing campaigns.

The role requires exceptional written English, strong research skills, and a proactive, collaborative approach in a fast-paced environment. Office-based, permanent, ASAP start.

Qualifications

• Experience in SEO content marketing roles, ideally within B2C eCommerce.
• Proven experience creating and optimising content for traditional SEO and AI-led search.
• Exceptional written English with strong tone, clarity and detail.
• Strong skills in keyword research, search intent analysis, copywriting and content optimisation.

Responsibilities

• Plan, create, and optimise SEO-led content to drive organic traffic, engagement, conversion and revenue.
• Conduct keyword research and topic research using SEMrush and Ahrefs to inform content strategy.
• Write high-quality copy optimised for SEO and AI-driven search with EEAT principles.
• Develop content across blogs, buying guides, landing pages and other digital touchpoints.
• Collaborate with Paid Media, Product and Marketing to align campaigns and messaging.
• Monitor organic content performance and provide actionable recommendations.

Skills

SEO content marketing

Keyword research

Copywriting

Content optimisation

EEAT principles

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Job description

Ref: 23410

The Skills You’ll Need:

SEO,GEO, AEO, Marketing, B2C ecommerce, AI

Your New Salary:

up to £35k, depending on experience

Office based

Perm

Start:

ASAP

Content Specialist - Reading- What You’ll be Doing:

Content Creation and Optimisation (SEO, GEO & AEO)

• Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
• Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
• Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
• Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
• Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
• Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
• Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
• Apply on-page SEO best practices including metadata, internal linking, heading structures, schema markup, and content formatting.

Cross-Functional Collaboration

• Collaborate closely with the Paid Media to align organic and paid search strategies, keyword targeting, landing page optimisation, and campaign messaging.
• Work closely with Product to support new product launches and GTM activities.
• Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
• Share search insights, keyword trends, and audience behaviour data with wider stakeholders.
• Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.

Reporting & Performance Analysis

• Monitor and report on organic content performance including rankings, traffic, engagement, conversions, and AI search visibility.
• Use SEO and analytics tools to identify content opportunities, measure performance, and provide actionable recommendations.
• Track industry trends, competitor activity, and emerging search developments to continuously improve content strategy.

Content Specialist - Reading- The Skills You’ll Need to Succeed:

• Experience in SEO content marketing roles, ideally within B2C eCommerce.
• Proven experience creating and optimising content for both traditional SEO and AI-led search platforms.
• Exceptional written English with strong attention to tone, clarity, and detail.
• Strong skills in keyword research, search intent analysis, copywriting and content optimisation.
• Good understanding of SEO principles including on-page SEO, internal linking, content structure, and technical SEO fundamentals.
• Understanding of GEO, AEO, and AI-driven search trends is highly desirable.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Google Search Console, GA4, or similar platforms.
• Strong research, analytical, and problem-solving skills with excellent attention to detail.
• Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
• Curious and passionate about the future of search, content, and AI-driven marketing.

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