SEO and Content Manager

Armstrong Lloyd - Marketing Recruitment; City Of London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

Armstrong Lloyd - Marketing Recruitment is recruiting an SEO and Content Manager for a growing UK-based B2B utilities client. This hands-on, hybrid role centers on owning the strategy and delivery of content, technical SEO and AI search presence.

Lead planning to execution, optimise site structure, speed, and schema, and shape brand presence for AI-driven discovery. West London hybrid work with a £70k–£85k salary.

Qualifications

• Experience auditing and optimising websites.
• Early adoption of AI search, AEO and GEO practices.
• Ability to own content and SEO strategy end-to-end.
• Comfort with analytics and SEO tools (GSC, GA4, Screaming Frog, SEMrush/Ahrefs).
• Strong stakeholder influence and communication skills.

Responsibilities

• Own and lead content, technical SEO and AI search strategy from planning to execution.
• Carry out technical SEO audits and fixes (site structure, crawlability, indexation, speed, schema).
• Build and deliver a content strategy supporting traditional search and AI-driven discovery.
• Monitor brand representation across digital ecosystems influencing LLM outputs.
• Track and report organic/AI search performance to senior stakeholders.

Skills

Technical SEO

AI Search

Content Strategy

Analytics Tools

Stakeholder Management

Tools

Google Search Console

GA4

Screaming Frog

SEMrush

Ahrefs

Job description

SEO AND CONTENT MANAGER

Our client is a growing B2B utilities business with a strong and expanding customer base across the UK. As they continue to scale, they're investing in their digital presence and looking to strengthen their marketing function with the right hire.

They're looking for an SEO and Content Manager to own the strategy and delivery of their content, technical SEO and AI search presence, ensuring the brand is found, understood and trusted wherever their audience, and the models they increasingly rely on, are searching. This is a hands-on, independent role for someone who can set the strategy, build the plan and execute it themselves.

Location: Hybrid, West London

Salary: £70,000 - £85,000

AS SEO AND CONTENT MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Own and lead content, technical SEO and AI search (AEO/GEO) strategy from planning through to execution
• Carry out technical SEO audits and implement fixes covering site structure, crawlability, indexation, site speed and schema markup
• Build and deliver a content strategy that supports both traditional search and AI-driven discovery
• Monitor and shape brand representation across the wider digital ecosystem that informs LLM outputs, including review platforms and professional channels
• Track and report on organic and AI search performance, influencing senior stakeholders to build the case for continued investment

THE IDEAL SEO AND CONTENT MANAGER WILL HAVE:

• Strong technical SEO background with hands-on experience auditing and optimising websites
• Demonstrable early adoption of AI search, AEO and GEO practices with a genuine interest in how LLMs surface content
• Proven ability to develop and own a content and SEO strategy independently, from insight through to execution
• Confidence working with analytics and SEO tools such as Google Search Console, GA4, Screaming Frog, SEMrush or Ahrefs
• Excellent stakeholder management skills with the ability to influence senior leaders and gain buy-in

WHY JOIN THIS BUSINESS AS THEIR SEO AND CONTENT MANAGER?

• Genuine ownership of a strategic, high-visibility function at an exciting inflection point for AI search
• Work closely with senior leadership to shape priorities and embed best practice across the business
• Join a fast-growing, well-established business with a clear sense of purpose
• Hybrid working based in West London with a competitive salary

Our client is an equal opportunities employer and welcomes applications from all backgrounds. Every application is reviewed by a real person, not a filter.