SEO Specialist

The Digital Recruitment Company; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

The Digital Recruitment Company seeks an SEO Specialist to optimise enterprise web properties and drive AI-driven discovery. You will lead on-page and technical SEO, coordinate with content and product teams, and shape search performance across markets.

The role emphasizes data-driven optimisation, audits, and collaboration with agency partners. You'll monitor performance, deliver structured experiments, and contribute to international SEO initiatives, ensuring best practices across the content

Qualifications

• Bachelor’s degree in marketing, digital, analytics or a related field, or equivalent experience.
• Four or more years in SEO covering technical SEO, on-page optimisation, content optimisation and performance analysis.
• Strong knowledge of crawlability, indexability, schema markup, structured data, internal linking, Core Web Vitals, XML sitemaps, redirects and international SEO principles.
• Practical understanding of AI-powered search and generative engine optimisation, including AI retrieval, citation, entity optimisation and content structures that support answer generation.
• Experience conducting keyword, search-intent, competitor and content-gap analyses and converting findings into practical recommendations.
• Experience creating SEO briefs and working with stakeholders to deliver improvements.
• Proficiency with tools such as Google Search Console, Semrush, Screaming Frog and Adobe Analytics or comparable platforms.
• Strong analytical, writing and communication skills in a global, cross-functional environment.

Responsibilities

• Implement on-page SEO and AI discovery improvements, including metadata and internal linking.
• Diagnose technical SEO issues affecting crawlability, indexability, and Core Web Vitals.
• Conduct keyword research, search-intent and content-gap analyses to identify opportunities.
• Create SEO briefs and collaborate with SMEs, content creators and developers.
• Monitor organic performance, AI visibility, referrals, rankings and conversions.
• Produce regular audits, insights and actionable recommendations.
• Support website migrations, redirects, and post-release validation.
• Provide input into campaigns, product launches and content initiatives.
• Coordinate international SEO and agency activities against priorities.

Skills

Technical SEO

On-page optimisation

Content optimisation

Performance analysis

Keyword research

Cross-functional collaboration

Analytics & reporting

Education

Bachelor’s degree in marketing, digital, analytics or related field

Tools

Google Search Console

Semrush

Screaming Frog

Adobe Analytics

Job description

Job Type 12-month contract (potential to go perm)

Location London & WFH

The Company:

The Digital Recruitment Company are working with an international, organization dedicated to providing financial education and professional development for investment specialists.

They are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow.

The Role:

Help more people discover our clients expertise, learning and services through search engines and AI-powered discovery experiences. As SEO Specialist, you will deliver hands-on technical, content and performance optimisation across our clients enterprise web properties.

You will use search and website data to identify opportunities, diagnose issues and recommend practical improvements. Working with cross-functional and agency partners, you will implement agreed SEO and AI discovery priorities, measure their impact and help embed effective practices across the content and website lifecycle.

Responsibilities:

• Implement on-page SEO and AI discovery improvements, including metadata, internal linking, keyword targeting, page structure, content optimisation and extractable content formats.
• Diagnose technical SEO issues affecting crawlability, indexability, site health, Core Web Vitals, canonicals, redirects and structured data; define required fixes and validate implementation with Product and Technology partners.
• Conduct keyword research, search-intent analysis, competitor review and content-gap analysis to identify evidence-based opportunities across priority audiences, products, services and content.
• Create SEO and AI discovery content briefs, working with subject-matter experts and content creators to develop accurate, useful and optimised content, including appropriate review of AI-assisted outputs before publication.
• Monitor organic search performance, AI visibility and referral traffic, rankings, customer behaviour and conversions using enterprise search, analytics and reporting tools.
• Produce regular reporting, audits, insights and actionable recommendations, and assess the impact of implemented changes to guide further optimisation.
• Provide SEO and AI discovery input into website enhancements, campaigns, product launches and content initiatives, ensuring agreed best practices are reflected from planning through implementation and measurement.
• Support website migrations and significant releases through audits, redirect mapping, launch assurance and post-release validation, escalating material risks promptly.
• Deliver structured experiments and proof-of-concept activity to evaluate optimisation opportunities and emerging search and AI discovery practices.
• Support international SEO and market-specific delivery, coordinate day-to-day agency activity against agreed priorities and quality standards, and contribute to practical guidance, documentation and knowledge sharing.

Qualifications:

• Bachelor’s degree in marketing, digital, communications, analytics or a related field, or an equivalent combination of education and professional experience.
• Four or more years of hands-on experience in SEO, covering technical SEO, on-page optimisation, content optimisation and performance analysis.
• Strong working knowledge of crawlability, indexability, schema markup, structured data, internal linking, Core Web Vitals, XML sitemaps, redirects and international SEO principles.
• Practical understanding of AI-powered search and generative engine optimisation, including AI retrieval, citation, entity optimisation and content structures that support answer generation.
• Experience conducting keyword, search-intent, competitor and content-gap analysis and converting findings into practical recommendations.
• Experience creating SEO briefs and working with subject-matter experts, content creators, developers and other stakeholders to deliver improvements.
• Proficiency with tools such as Google Search Console, Semrush, Screaming Frog and Adobe Analytics or comparable platforms, alongside experience using an enterprise content management system.
• Strong analytical, writing and communication skills, with the ability to manage multiple priorities, maintain attention to detail and deliver high-quality work in a global, cross-functional environment.