SEO/AEO Specialist

The BDPN; Greater London; Hybrid; GBP 55.000 - 85.000; Vollzeit

Zusammenfassung

Wiley seeks an SEO/AEO Specialist to optimize websites for traditional search engines and AI platforms. You will perform technical audits, implement structured data, and conduct content reviews aligned with E-E-A-T principles to improve rankings and AI citations.

Collaborating with Product, Design, Marketing, and Analytics, you will drive organic growth, ensure accessibility, and build scalable playbooks. The role emphasizes data-driven ROI and staying current with AI search trends.

Qualifikationen

• Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field.
• 3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites.
• Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements.
• Experience in applying E-E-A-T to build brand credibility.
• Strong knowledge of Core Web Vitals, Structured Data (JSON-LD), and bot/AI model behavior (crawling/indexing).
• Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority.
• Proficiency in keyword/prompt research, intent mapping, and metadata optimization for ‘people-first’ search.
• Proficiency in Adobe Analytics and GA4 to evaluate complex datasets.
• Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing.
• Hands-on experience with SEMrush, Conductor, and Enterprise CMS environments.
• A disciplined, data-backed approach to ROI targets.
• Skilled in creating technical playbooks and leading internal workshops.
• Comfortable with ambiguity and evolving best practices in AI search.
• Proactive commitment to staying current with SEO/AEO trends and platform changes.
• Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams.

Aufgaben

• Resolve crawling, indexing, rendering and performance issues.
• Manage Structured Data.
• Work with the Product Owner to build/prioritize backlogs for MarTech teams.
• Conduct periodic content audits.
• Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T.
• Track AI citations.
• Optimize for conversational intent and semantic search.
• Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models.
• Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.
• Work with Analytics to build and manage dashboards that track growth and AI citations.
• Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizations gained.
• Analyze data to find performance issues or content gaps, then suggest evidence-based ideas for the experiment backlog.
• Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting.
• Ensure WCAG compliance.
• Facilitate cross-departmental SEO/AEO knowledge-sharing initiatives.
• Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity.
• Create SEO/AEO playbooks.
• Coach content authors on writing intent-driven, SEO/AEO-ready content.
• Deliver training sessions to build SEO/AEO awareness across marketing teams.
• Conduct market, competitor, and trend research.
• Monitor emerging AI Search platforms and track shifts in LLM behavior.
• Test new AEO tactics.
• Surface findings and recommendations to the Manager for roadmap consideration.

Kenntnisse

SEO

AEO

E-E-A-T

NLP

Entity Mapping

Topic Clustering

People-first Search

ROI targets

Collaboration

Ambiguity Handling

Ausbildung

Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field

Tools

Screaming Frog

GA4

Adobe Analytics

Google Search Console

PageSpeed Insights

Chrome DevTools

Semrush

Conductor

Enterprise CMS

JSON-LD

Jobbeschreibung

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role

Reporting to the Manager- Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers.

Working within the Manager’s strategy, the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content.

Partnering with Product, Design, and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.

Key Responsibilities & Duties

Technical Site Health & Engineering

Resolve crawling, indexing,renderingand performanceissues

Manage Structured Data

Work with the ProductOwner to build/prioritize backlogs forMarTechteams.

Content & Answer Optimization (AEO)

Conduct periodic content audits

Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T

Track AI citations

Optimize for conversational intent and semantic search.

Implement andmaintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models.

Analytics, Measurement & Reporting

Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.

Work with Analytics to build and manage dashboards that track growth and AI citations.

Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizations gained.

Analyzedata to find performance issues or contentgaps, thensuggest evidence-based ideas for the experiment backlog.

Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting.

Ensure WCAG compliance

Facilitate cross-departmental SEO/AEO knowledge-sharing initiatives.

Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity.

Enablement & SEO/AEO-Driven Culture

Create SEO/AEO playbooks

Coach content authors on writing intent-driven, SEO/AEO-ready content

Deliver training sessions to build SEO/AEO awareness across marketing teams.

Conduct market, competitor, and trend research

Monitor emerging AI Search platforms and track shifts in LLM behavior.

Test new AEO tactics

Surface findings and recommendations to the Manager for roadmap consideration

Required Qualifications

Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field

3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites

Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements

Experience in applying E-E-A-T to build brand credibility.

Strong knowledge of Core Web Vitals, Structured Data (JSON-LD), and bot/AI model behavior (crawling/indexing).

Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority.

Proficiency in keyword/prompt research, intent mapping, and metadata optimization for ‘people-first’ search.

Proficiency in Adobe Analytics and GA4 to evaluate complex datasets.

Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing.

Hands-on experience with SEMrush, Conductor, and Enterprise CMS environments.

A disciplined, data-backed approach to ROI targets.

Skilled in creating technical playbooks and leading internal workshops.

Comfortable with ambiguity and evolving best practices in AI search.

Proactive commitment to staying current with SEO/AEO trends and platform changes.

Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams.

Ability to work closely with a Manager, contributing insights and recommendations while executing against agreed priorities.

We power infinite possibilities

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.