SEO Content Manager

Confidential; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

Confidential, a globally recognised brand, seeks an experienced Content Producer to drive SEO-led editorial content on a major consumer website. You will combine editorial production, SEO and AI-search practices to improve organic visibility and ensure content is engaging and easily surfaced by AI engines.

You will own content creation from brief through publishing, aligning with insights and analytics teams to prioritise initiatives and measure impact.

Qualifications

• 3+ years' experience implementing SEO content tactics, including on-page optimisation and keyword research.
• Proven ability to create and optimise content that improves organic rankings, traffic, visibility or engagement.
• Strong editorial and copywriting skills, with the ability to produce clear, helpful content.
• Hands-on CMS experience managing content from creation through publication and optimisation.
• Knowledge of AI search, LLMs and answer engines is beneficial.
• Experience with SEO tools such as SEMrush, Moz or similar.
• Familiarity with GEO/AEO is advantageous.

Responsibilities

• Create, edit and optimise SEO-led editorial and web content.
• Identify content opportunities and gaps across priority topics and audiences.
• Write clear, engaging content for humans and AI-powered search engines.
• Refresh high-performing pages to maintain relevance and visibility.
• Apply SEO and GEO/AEO best practices across content, including headings and internal linking.
• Use insights to inform content creation and optimisation.
• Manage content through the full CMS publishing lifecycle from brief to publishing.
• Coordinate content delivery with stakeholders and support editorial calendar.
• Collaborate with analytics to measure impact of content initiatives.
• Champion SEO and GEO best practices across the team.

Skills

SEO content

Editorial production

Web copywriting

Keyword research

Content strategy

CMS management

Cross-functional collaboration

Tools

SEMrush

Moz

Google Analytics

Adobe Experience Manager

Job description

We are working with a globally recognised entertainment brand looking for an experienced Content Producer to join its Consumer Engagement team, with a focus on SEO, GEO and organic content optimisation.

This is a hands-on content role combining editorial production, SEO and emerging AI search practices. You'll be responsible for creating, optimising and refreshing web content to ensure it is useful and engaging for audiences while also being easily understood, retrieved and surfaced by AI-powered search and answer engines.

The Role

As Content Producer, you'll create and optimise editorial content across a major consumer website, using search behaviour, user intent and SEO best practice to identify opportunities and improve organic visibility.

You'll work closely with insights, analytics and wider marketing teams to identify content priorities, while taking ownership of the content creation process from brief and research through to publishing, optimisation and ongoing updates.

Responsibilities include:

Creating, editing and optimising SEO-led editorial and web content based on user needs and search intent

Identifying content opportunities and gaps across priority topics and audiences

Writing clear, engaging and natural-language content that works for both human audiences and AI-powered search engines

Refreshing and improving existing high-performing pages to maintain relevance and organic visibility

Applying SEO and GEO/AEO best practice across web content, including headings, internal linking, semantic structure and metadata

Using keyword, search intent and performance insights to inform content creation and optimisation

Managing content through the full CMS publishing lifecycle, from brief and draft through to review, publishing and iteration

Supporting the editorial calendar and coordinating content delivery with relevant stakeholders

Working with insights and analytics teams to identify priorities and measure the impact of content initiatives

Helping improve organic visibility, SERP coverage, engagement and AI search visibility

Championing SEO and emerging GEO best practice across the wider content team

Ensuring content reflects brand tone, audience needs and relevant cultural or regional nuances

You - Skills & Experience:

Strong experience in SEO content, editorial production and web copywriting, ideally within a major brand or media environment

3+ years' experience implementing SEO content tactics, including on-page optimisation, keyword research, content gaps and search intent

Proven ability to create and optimise content that has improved organic rankings, traffic, visibility or engagement

Strong editorial and copywriting skills, with the ability to produce clear, helpful and engaging content

Hands-on experience working within a CMS and managing content from creation through to publication and optimisation

Good understanding of how content is evolving within AI search, LLMs and answer engines

Experience with SEO tools such as SEMrush, Moz, Google Analytics or similar

Familiarity with GEO/AEO is advantageous, although not essential

Experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms is advantageous

Comfortable working with insights, analytics and cross-functional stakeholders to inform content priorities

Strong communication skills and the ability to explain SEO concepts to both technical and non-technical audiences

Experience working with global audiences and multilingual content would be beneficial

Genuine enthusiasm for console gaming and the PlayStation ecosystem is highly desirable

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.