SEO Content Specialist for AI-Driven E‑Commerce

People First; Reading; On-site; GBP 32,000 - 39,000; Full time

Job summary

People First in Reading is seeking a Content Specialist to create and optimise SEO-led content across blogs, guides, PDPs and campaign pages. You’ll conduct keyword and topic research using SEMrush and Ahrefs to drive organic traffic and revenue, while aligning with product launches and marketing campaigns.

The role requires exceptional written English, strong research skills, and a proactive, collaborative approach in a fast-paced environment. Office-based, permanent, ASAP start.

Qualifications

• Experience in SEO content marketing roles, ideally within B2C eCommerce.
• Proven experience creating and optimising content for traditional SEO and AI-led search.
• Exceptional written English with strong tone, clarity and detail.
• Strong skills in keyword research, search intent analysis, copywriting and content optimisation.

Responsibilities

• Plan, create, and optimise SEO-led content to drive organic traffic, engagement, conversion and revenue.
• Conduct keyword research and topic research using SEMrush and Ahrefs to inform content strategy.
• Write high-quality copy optimised for SEO and AI-driven search with EEAT principles.
• Develop content across blogs, buying guides, landing pages and other digital touchpoints.
• Collaborate with Paid Media, Product and Marketing to align campaigns and messaging.
• Monitor organic content performance and provide actionable recommendations.

Skills

SEO content marketing

Keyword research

Copywriting

Content optimisation

EEAT principles

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Job description

People First in Reading is seeking a Content Specialist to create and optimise SEO-led content across blogs, guides, PDPs and campaign pages. You’ll conduct keyword and topic research using SEMrush and Ahrefs to drive organic traffic and revenue, while aligning with product launches and marketing campaigns.

The role requires exceptional written English, strong research skills, and a proactive, collaborative approach in a fast-paced environment. Office-based, permanent, ASAP start.