SEO Content Specialist for AI-Driven B2C E‑Commerce

Page Personnel; Reading; On-site; GBP 32,000 - 44,000; Full time

Benefits offered by this job

Permanent Reading role

Benefits to be confirmed

Job summary

Page Personnel is seeking a Content Specialist (SEO) based in Reading. You will plan, create and optimise content to boost organic traffic, engagement and conversions, leveraging SEO best practices and EEAT principles across blogs, PDPs, landing pages and campaign pages.

You will research keywords, analyse competitors and search intent using SEMrush and Ahrefs, and collaborate with Marketing, Product and Paid Media to align strategies and campaigns.

Qualifications

• Experience in SEO content marketing roles, ideally within B2C eCommerce.
• Proven ability to create and optimise content for traditional SEO and AI-led search.
• Strong attention to tone, clarity and detail.
• Solid understanding of SEO principles and content strategy application.
• Familiarity with SEMrush, Ahrefs, Google Search Console, GA4.

Responsibilities

• Plan, create and optimise SEO led content to drive organic traffic, engagement, conversion and revenue
• Conduct keyword research, topic research, competitor analysis, and search intent analysis using SEMrush and Ahrefs to inform content strategy
• Write quality, engaging and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles
• Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages and digital touchpoints
• Optimise content for featured snippets, answer engines, and AI driven search experiences
• Work closely with Paid Media to align organic and Paid Search strategies, keyword targeting, landing page optimisation and campaign messaging
• Work with Product to support new launches and GTM activities
• Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels
• Monitor and report on organic content performance including rankings, traffic, engagement, conversions and AI search visibility
• Use SEO and analytic tools to identify content opportunities, measure performance and provide actionable recommendations
• Track competitor activity and emerging search developments

Skills

SEO content

Content creation

Keyword research

Competitor analysis

Search intent

EEAT

AI-driven SEO

Collaboration

GTM awareness

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Job description

Page Personnel is seeking a Content Specialist (SEO) based in Reading. You will plan, create and optimise content to boost organic traffic, engagement and conversions, leveraging SEO best practices and EEAT principles across blogs, PDPs, landing pages and campaign pages.

You will research keywords, analyse competitors and search intent using SEMrush and Ahrefs, and collaborate with Marketing, Product and Paid Media to align strategies and campaigns.