Content Producer/Writer (Print and Digital)

DENTSU; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global creative agency in London is seeking a skilled food content writer to produce engaging and SEO-optimized content across various platforms. The ideal candidate has 3-5 years of experience in content creation, a strong portfolio, and the ability to collaborate with different teams. Embrace an inclusive culture and opportunities for personal growth in a dynamic environment.

Qualifications

• 3-5 years of experience in writing and content creation.
• Strong portfolio showcasing work across print and digital.
• Ability to craft compelling editorial content and advertorials.
• Experience in writing food-focused content.

Responsibilities

• Produce compelling content across various formats.
• Write SEO-optimised content for recipe collections and food guides.
• Collaborate with leads to ensure alignment with strategies.
• Devise inspiring content concepts relevant to the audience.

Skills

Content creation

SEO principles

Writing skills

Organizational skills

Food writing experience

Tools

Web content management systems

Basic HTML/CSS

Job description

Overview

Job Description: Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Summary

A versatile and creative food content writer, skilled in crafting engaging content across multiple channels, including print formats and web (SEO). This role requires an agile writer who can adapt tone, style, and approach to suit different formats and platforms, producing high-quality content that resonates with the brand’s audience.

Key Responsibilities

• Produce compelling short and long form content across our content ecosystem, including features, news stories and promo copy, ensuring alignment with house style and TOV guidelines.
• Write SEO-optimised content for recipe collection pages, individual recipe pages, and food guides, ensuring alignment with search intent and improving organic search visibility.
• Write clear, engaging scripts for video content that align with the brand’s messaging and tone.
• Write advertorials and commercial content that align with brand objectives while maintaining editorial integrity.
• Collaborate with Leads to ensure content fits within broader strategies and objectives.
• Ensure all written content is clear, accurate, and meticulously crafted—upholding the highest editorial standards and reflecting our premium quality.
• Devise inspiring concepts and themes for content, ensuring they’re fresh and relevant to the brand’s audience

Required Skills and Experience

• At least 3-5 years of experience in writing and content creation, with a strong portfolio showcasing work across print and digital
• Strong writing skills, with the ability to craft compelling editorial content, advertorials, web copy, and promotional materials while maintaining brand voice and tone
• A deep understanding of SEO principles, with the ability to optimise e-commerce pages for organic search visibility
• Experience with web content management systems and basic HTML/CSS
• Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation
• Experience in writing food-focused content, including food trends and food culture
• Strong organisational skills and able to manage multiple projects simultaneously and meet deadlines
• Excellent attention to detail, ensuring accuracy in all written content
• Strong communication and collaboration skills

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location

Location: London

Brand

Brand: Dentsu Creative

Time Type

Time Type: Full time

Contract Type

Contract Type: Permanent