Content Manager - Competitions

The FA; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading football governing body in the UK seeks a Social Media Manager to drive innovative content strategies that resonate with fans. The role involves overseeing the day-to-day management of social media content, collaborating with teams to deliver engaging content across key events, and utilizing best practices to enhance performance. Candidates should have a strong background in social media, experience with diverse audiences, and a passion for football. A hybrid working model is in place to support work-life balance.

Benefits

Access to event day tickets at Wembley Stadium

Free nutritious lunches

Free private medical cover

Contributory pension scheme

25 days annual leave plus additional days off

Hybrid working model for flexibility

Qualifications

• Demonstrated experience in creating engaging social content.
• Previous experience managing social producers/social media agencies.
• Knowledge of social analytics to measure performance.

Responsibilities

• Lead management of social media agency and content strategies.
• Deliver social-first content across key events and campaigns.
• Analyze channel performance and share insights for future decisions.

Skills

Creating engaging social content

Managing social media agencies

Understanding social landscape

Working with high-profile talent

Knowledge of youth culture

Strong social analytics knowledge

Short and long-term content planning

Creating video content for social media

Excellent communication skills

Passion for football

Tools

Adobe Photoshop

Adobe Premiere

Asana

Trello

Job description

Responsibilities

• Lead the day-to-day management of The FA's competition social media agency, taking ownership of weekly status calls and creative ideation sessions to optimise both short- and long-term content distribution and publishing strategies.
• Ideate and deliver live, social-first content across key events, match weekends, player appearances, and cup shoots, ensuring every moment resonates with fans.
• Champion social media innovation by embedding platform best practices and emerging trends into both planned and reactive campaigns throughout the season.
• Create and oversee editorial content plans, collaborating closely with stakeholders across The FA's brand, communications, and commercial teams to ensure alignment and impact.
• Proactively analyse channel and content performance, sharing key insights and learnings to help shape future creative decisions and challenge ways of working.
• Collaborate with The FA's creative content, content strategy, and operations teams to deliver best-in‑class competition output that drives reach, engagement, and positive sentiment.
• Partner with The FA's competition social media agency to provide overall channel management of all social media platforms.
• Support the Senior Content Manager on annual budget planning, raising purchase orders and tracking spend/content performance across the season.
• Play an influential role in cross‑functional working groups, providing creative, content, and social expertise to support wider business objectives‑particularly those focused on the commercial growth of competitions.
• Support The FA's broadcast team with the delivery of value‑adding propositions for domestic and international rightsholders.
• Opportunity to support the wider content team department, outside of competition season, on FA‑wide campaigns (e.g. England senior major tournaments).
• Execute additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well‑being can be maintained.

Qualifications

• Strong evidence of creating engaging, entertaining and best-in‑class social content.
• Previous experience working with and managing social producers/social media agencies.
• Clear understanding of the social landscape, including emerging trends and how to identify future opportunities.
• Experience working with high‑profile talent to influence and capture best‑in‑class social content.
• Experience and knowledge of young & diverse audiences/youth culture and how they behave on, and consume, social media.
• Previous experience in a professional sports creative environment.
• Strong knowledge of social analytics, how to best measure performance, how to construct reports and use data to inform future content plans.
• Ability to produce and optimise short and long‑term content plans.
• Experience creating social media video content for Reels and TikTok.
• Experience of working as part of a multi‑functional team to achieve mutual aims and organisational objectives.
• Seamless communication skills across online messaging tools and in‑person that align with the pace of live events.
• Confident with being hands‑on across projects.
• A strong and natural storyteller with sound editorial judgement.
• Thorough knowledge and passion for football.
• Ability to manage large social communities and comfortable responding to an ever‑changing landscape.

Beneficial to Have

• Experience of working for a brand, media publisher or agency.
• Experience of working in and a demonstrated interest in fashion, music, entertainment.
• Experience of paid social media advertising.
• Confidence and ability to manage upwards.
• Proficient user of image‑editing software (e.g. Adobe Photoshop, Azzuu).
• Proficient user of video‑editing software (e.g. Adobe Premiere).
• Experience of cloud‑based video‑clipping software (e.g. Grabyo).
• Experience working with web‑based work management platforms (e.g. Asana, Trello).

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world‑class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high‑performing England teams and leaders.

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well‑being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full‑time, permanent contract).
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers.

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work. We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application. As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.