Sales Account Manager

Berkmann Wine Cellars LTD; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Competitive salary + performance bonus

25 days holiday

Company pension

Employee Assistance Programme

Wine on your birthday and anniversary

Job summary

A leading wine importer and distributor in the UK is seeking experienced Sales Account Managers to drive growth in London. In this face-to-face ambassadorial role, you will develop partnerships, manage pricing and profitability, and represent world-class wine producers. Ideal candidates will have proven sales experience, WSET Level 3 or above, and a passion for wine. This full-time role requires flexibility with hours and may involve international travel.

Qualifications

• Proven on-trade sales experience.
• Experience with premium or luxury brands (highly advantageous).
• Creative, proactive, resilient, and highly organised.

Responsibilities

• Achieving and exceeding volume, value, and margin targets.
• Growing your territory through strategic prospecting and onboarding.
• Building strong, trusted relationships within the on-trade.
• Managing pricing, profitability, forecasting, and customer data.

Skills

WSET Level 3 or above

Commercial and analytical skills

Negotiation skills

Proficiency in Microsoft Office

Relationship building

Job description

Are you a driven wine professional with a gift for sales, relationships, and storytelling? Do you thrive in a fast-paced, entrepreneurial environment where your ideas matter? If so, this is your opportunity to join Berkmann Wine Cellars, the UK’s leading family-owned wine importer and distributor — and take your career to new heights.

Why Berkmann?

At Berkmann Wine Cellars, we champion some of the most respected and diverse producers in the world. As a Sales Account Manager, you will not just be selling wine, you will be representing world‑class producers, shaping customer experiences, and helping London’s most exciting venues bring exceptional wines to life.

The Role

We are looking for three commercially astute, relationship‑led Sales Account Managers to drive profitable growth across London. This is an ambassadorial role: you will be the face of the Berkmann portfolio, developing partnerships, winning new business, supporting tastings and events, and delivering the exceptional service we are known for.

What You Will Be Doing (include but not limited to)

• Achieving and exceeding volume, value, and margin targets
• Growing your territory through strategic prospecting and onboarding
• Building strong, trusted relationships within the on‑trade
• Acting as a confident brand ambassador across tastings, events, and activations
• Managing pricing, profitability, forecasting, and customer data
• Collaborating closely with Marketing, Logistics, Customer Services and Credit Control
• Sharing market insights and customer feedback to support future planning

What We Are Looking For

• WSET Level 3 or above
• Experience with premium or luxury brands (highly advantageous)
• Strong commercial and analytical skills — comfortable with P&L, pricing, and data
• A persuasive communicator with excellent negotiation skills
• Creative, proactive, resilient, and highly organised
• Confident hosting tastings and customer events
• Proficiency in Microsoft Office

If you are entrepreneurial, results‑driven, and passionate about wine, you will thrive here.

Working Pattern

This is a full‑time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.

Location

You will be field based but will need to live within commuting distance to central London due to the client base you will be looking after. Our head office is based in central London and there will be times when you are also expected to work from there.

Why You Will Love Working With Us

• Competitive salary + performance bonus
• 25 days holiday (increasing to 26 days after 5 years service and 27 days after 10 years service) + bank holidays
• Company pension
• Enhanced Maternity & Paternity Pay
• Employee Assistance Programme
• A bottle of wine on your birthday and Berkmann anniversary

Ready to Apply?

If you are excited to represent exceptional wines, grow meaningful customer relationships, and build your career with a market leader, we would love to hear from you. Please apply via the link.
We encourage early applications — interviews may begin before the closing date.

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please - We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs.

Proven on‑trade sales experience, WSET Level 3 or above, Experience with premium or luxury brands (highly advantageous)