Content Strategy Manager

MacGregor Black; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

Job summary

MacGregor Black in London is partnering with a Prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager. You will lead two Content Creators, shaping content strategy across website, app, CRM and social channels to drive engagement and commercial growth.

With a passion for wine and proven content leadership, you will translate deep producer knowledge into accessible storytelling, optimise content for discovery, and collaborate with Marketing, Buying and Events to deliver

Qualifications

• WSET Level 3 in Wines is essential.
• Exceptional fine-wine knowledge and a passion for wine, producers and experiences.
• Proven experience leading content strategy across multiple channels.

Responsibilities

• Lead UK content strategy across website, app, CRM, editorial, social media & video.
• Shape content supporting launch of a new customer proposition and membership.
• Bring heritage and events to life via authoritative storytelling.
• Collaborate with Marketing, Digital, Buying, Membership & Events on campaigns.
• Improve content discoverability through SEO and evolving AI search behaviours.
• Use insights and performance data to boost engagement, conversion & retention.
• Lead and develop two Content Creators with editorial excellence.
• Prioritise content with a commercial, cost-conscious mindset.

Skills

WSET Level 3

Wine knowledge

Content strategy leadership

Job description

Do you combine exceptional wine knowledge with a talent for compelling storytelling?

Can you turn content into measurable commercial growth and an outstanding digital customer experience?

Are you ready to shape the content direction of a heritage wine business as it launches a new customer proposition?

MacGregor Black is partnering with a Prestigious Fine Wine and Spirits Merchant in the search for a Content Strategy Manager. This is a permanent, UK-focused role based in London, with hybrid working.

Following a significant digital transformation, the business is enhancing its app and website experience and bringing a new customer proposition to market. This is an opportunity to shape how its heritage, producer relationships and exceptional wine experiences connect with customers.

Reporting to the Studio Manager, you will lead two Content Creators, combining strategic direction with hands-on delivery. You will create content that deepens customer engagement, supports acquisition and retention, and delivers commercial results.

Key Responsibilities

• Lead the UK content strategy across website, app, CRM, editorial, social media and video.
• Shape content supporting the launch of a new customer proposition and membership experience.
• Bring the business’s heritage, wine producers and events to life through authoritative, engaging storytelling.
• Work closely with Marketing, Digital, Buying, Membership and Events to deliver integrated campaigns.
• Improve content discoverability through SEO and an understanding of evolving AI search behaviours.
• Use customer insights and performance data to improve engagement, conversion and retention.
• Lead and develop two Content Creators, maintaining exceptional editorial standards.
• Manage content priorities and resources with a commercial, cost-conscious approach.

What are we looking for?

• WSET Level 3 in Wines is essential, as a minimum.
• Exceptional fine-wine knowledge and a genuine passion for wine, producers and the experiences surrounding them.
• Proven experience leading content strategy and delivery across multiple channels.
• Excellent writing and editing skills, with the ability to make specialist knowledge compelling and accessible.
• Strong digital understanding, including SEO, customer journeys and content performance.
• An entrepreneurial mindset, with the confidence to identify opportunities and take ownership.
• Commercial judgement and the resourcefulness to deliver high-quality content cost-effectively.
• Experience managing or developing a content team.
• Strong stakeholder management skills and the ability to balance strategic planning with hands-on execution.
• Experience within wine, premium retail, luxury, hospitality or a membership business would be advantageous.

Hybrid working:

Three days in the London office and two days from home.

Interview process:

Initial interview with MacGregor Black, followed by an interview with the Marketing Director and HR.