Business Development Manager

Boutinot Wines; Farringdon; Hybrid; GBP 40,000 - 64,000; Full time

Job summary

Boutinot Wines in London (Farringdon / Chancery Lane) is seeking a Business Development Manager to win and grow on-trade wine accounts across London, focusing on large sites and groups of restaurants, bars and hotels.

The role is field-based with a consultative approach to build relationships, manage a small portfolio, run tastings and events, and collaborate with the on-trade team to deliver revenue growth.

Qualifications

• Experience of winning new business in a sales or account management role.
• Wine knowledge to at least WSET Level 2 standard, with the ability to progress to Level 3 with training.
• Strong commercial awareness, with the confidence to negotiate terms.
• Confident with spreadsheets and data: able to analyse numbers, spot trends and identify potential problems.
• Based within, or within easy reach of, the M25 / Greater London.
• Full UK driving licence.

Responsibilities

• New business development: Proactively find and convert new on-trade wine accounts, including restaurants, bars, hotels and venues.
• Account management & growth: Manage and grow a small portfolio of existing accounts, focusing on retention and range development.
• Commercial impact: Work with the wider team to deliver revenue and margin goals; negotiate terms with confidence.
• Brand representation & events: Represent Boutinot and producers at tastings and customer events; deliver wine training and champion launches.

Skills

New business development

Account management

Sales negotiation

CRM

Data analysis

Education

WSET Level 2

Tools

CRM system

Excel

Job description

Job Title : Business Development Manager

Hours: Full time —35 hours per week, Monday to Friday

Working pattern: Field-based — expected to be 4 days out with customers or in the office undertaking administrative work, with the option of 1 day working from home

Location: London office (Farringdon / Chancery Lane), covering Greater London and within the M25

Salary: Dependent upon experience

Role Summary

The New Business Development Manager wins and grows on-trade wine accounts across London, focusing on large or high-value single-site venues and small-to-medium groups of restaurants, bars and hotels.

Taking a consultative approach rather than a traditional sales one, the role finds and converts new customers, looks after a small portfolio of existing accounts, and helps venues build wine lists that work for them. It works closely with the wider London & National On-Trade team, and represents Boutinot and our producers at tastings and events.

Main purpose of the role

To accelerate profitable growth in the London on-trade by winning, developing and keeping high-value accounts that suit our brand and values.

Key Responsibilities

New business development

• Proactively find and convert new on-trade wine accounts, including restaurants, bars, hotels and venues.
• Lead prospecting activity, including meetings, tastings and tailored proposals.
• Build and maintain a strong pipeline to meet and exceed new business targets.
• Work with the Wine Strategy Consultant Lead to develop and deliver growth strategies.
• Keep customer and pipeline information accurate and up to date in our CRM.

Account management & growth

• Manage and grow a small portfolio of existing accounts, focusing on retention and range development.
• Provide excellent service, including wine list curation, staff wine training and ongoing support.
• Identify opportunities to deepen relationships and extend the range customers buy from us.

Commercial impact

• Work with the wider team to deliver revenue and margin goals.
• Negotiate commercial terms with confidence and clarity, positioning yourself as a trusted consultant rather than selling on price.
• Use data and market insight to inform decisions and spot growth opportunities.

Brand representation & events

• Represent Boutinot and our producers at tastings, trade shows and customer events.
• Deliver engaging wine training to customers and internal teams, with support from the wider on-trade team.
• Champion new launches and seasonal campaigns.

This is not an exhaustive list of responsibilities. The role works across a range of internal departments, and duties may develop over time.

Person specification

This is a field-based sales role, spending full days on the road with customers. It would suit someone with on-trade wine sales experience who enjoys winning new business and building long-term customer relationships.

Essential

• Experience of winning new business in a sales or account management role.
• Wine knowledge to at least WSET Level 2 standard, with the ability to progress to Level 3 with training.
• Strong commercial awareness, with the confidence to negotiate terms.
• Confident with spreadsheets and data: able to analyse numbers, spot trends and identify potential problems.
• Based within, or within easy reach of, the M25 / Greater London.
• Full UK driving licence.

Desirable

• Experience in the on-trade, selling to restaurants, bars, hotels or hospitality groups.
• WSET Level 2 qualification or higher.
• Access to a car.
• Experience of delivering wine training or presentations.
• Experience using a CRM system.