Wine Content Strategy Lead — Hybrid (London)

MacGregor Black; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

Job summary

MacGregor Black in London is partnering with a Prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager. You will lead two Content Creators, shaping content strategy across website, app, CRM and social channels to drive engagement and commercial growth.

With a passion for wine and proven content leadership, you will translate deep producer knowledge into accessible storytelling, optimise content for discovery, and collaborate with Marketing, Buying and Events to deliver

Qualifications

• WSET Level 3 in Wines is essential.
• Exceptional fine-wine knowledge and a passion for wine, producers and experiences.
• Proven experience leading content strategy across multiple channels.

Responsibilities

• Lead UK content strategy across website, app, CRM, editorial, social media & video.
• Shape content supporting launch of a new customer proposition and membership.
• Bring heritage and events to life via authoritative storytelling.
• Collaborate with Marketing, Digital, Buying, Membership & Events on campaigns.
• Improve content discoverability through SEO and evolving AI search behaviours.
• Use insights and performance data to boost engagement, conversion & retention.
• Lead and develop two Content Creators with editorial excellence.
• Prioritise content with a commercial, cost-conscious mindset.

Skills

WSET Level 3

Wine knowledge

Content strategy leadership

Job description

MacGregor Black in London is partnering with a Prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager. You will lead two Content Creators, shaping content strategy across website, app, CRM and social channels to drive engagement and commercial growth.

With a passion for wine and proven content leadership, you will translate deep producer knowledge into accessible storytelling, optimise content for discovery, and collaborate with Marketing, Buying and Events to deliver