Consumer Protection & Advertising Compliance Coordinator

Asda; Leeds; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension 7% match

15% colleague discount

Wellbeing services

Inclusion networks

Parental leave policy

Job summary

Asda is seeking a Consumer Protection and Advertising Co-ordinator to join the Legal & Compliance team in a hybrid role based from Asda House, Leeds. You will deliver compliance guidance, policy development and training across consumer protection and advertising to support commercial innovation while maintaining legal requirements.

The role covers testing programmes, regulatory readiness and collaboration with multiple business functions, emphasizing risk-based, practical solutions and clear

Qualifications

• A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.
• Knowledge of advertising regulation, including the CAP and BCAP Codes.
• Strong analytical, problem-solving and critical thinking skills.
• Ability to assess risk and provide practical, commercially focused solutions.
• Excellent written and verbal communication skills.
• Strong stakeholder management and influencing capabilities.
• High attention to detail combined with the ability to understand wider business impacts.
• Experience developing policies, procedures, guidance or training materials.
• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative approach and ability to build strong working relationships across business functions.
• A proactive mindset with a commitment to continuous improvement.

Responsibilities

• Provide consumer protection compliance advice to business teams on pricing, claims, age-restricted sales, and advertising.
• Support the operation of Asda's age restricted products test purchase programme.
• Assist readiness activities for new regulator frameworks (e.g., Digital Markets, Competition and Consumers Act) related to pricing, reviews, subscriptions and saving schemes.
• Assist in implementing new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.
• Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.
• Assist in developing and delivering training across key compliance areas.
• Investigate Trading Standards contacts and advise on root-cause resolutions.
• Review marketing communications and campaigns across Asda and George brands.

Skills

Consumer law

Advertising regulation

Analytical skills

Risk assessment

Communication skills

Stakeholder management

Attention to detail

Policy development

Organisational skills

Collaboration

Proactive mindset

Job description

Asda is seeking a Consumer Protection and Advertising Co-ordinator to join the Legal & Compliance team in a hybrid role based from Asda House, Leeds. You will deliver compliance guidance, policy development and training across consumer protection and advertising to support commercial innovation while maintaining legal requirements.

The role covers testing programmes, regulatory readiness and collaboration with multiple business functions, emphasizing risk-based, practical solutions and clear