Consumer Protection and Advertising Co-Ordinator

Asda Stores Ltd; Leeds; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Discretionary bonus

Pension (up to 7% matched 15%)

Colleague discount

Wellbeing services

Inclusion networks

Parental leave policies

Job summary

Asda Stores Ltd is seeking a Consumer Protection and Advertising Co-Ordinator to join the Legal & Compliance team in the UK. You will provide practical compliance advice, develop policies, deliver training and support audits across consumer protection and marketing areas.

The role covers advertising regulation, age-restricted sales, and responses to evolving regulatory requirements, with a hybrid work pattern and a focus on customer trust and commercial innovation.

Qualifications

• Strong knowledge of consumer protection legislation and regulatory environment.
• Experience with advertising regulation and CAP/BCAP codes.
• Ability to assess risk and provide pragmatic, commercially aware solutions.
• Excellent written and verbal communication skills and stakeholder management.

Responsibilities

• Provide consumer protection compliance advice on pricing, claims, age-restricted sales and advertising.
• Support the operation of age-restricted products test purchase programme.
• Contribute to readiness for regulator frameworks and assurance programmes.
• Support new consumer protection legislation implementation and guidance.
• Lead creation, review and maintenance of consumer protection policies and guidance.
• Develop and deliver training programmes across compliance areas.
• Investigate and respond to regulatory contacts with root-cause analysis.
• Review marketing communications across Asda and George brands.

Skills

Consumer protection legislation

Advertising regulation

Risk assessment

Analytical thinking

Stakeholder management

Attention to detail

Policy development

Training development

Job description

Job Title Consumer Protection and Advertising Co-Ordinator Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category Compliance/Audit Closing Date 8 November 2026

Are you looking for an opportunity to influence business decisions, drive compliance and support customer trust in a fast-paced retail environment?

As a Consumer Protection and Marketing Co-Ordinator within the Legal & Compliance team, you will play a key role in delivering Asda's Consumer Protection and Marketing Compliance Programme. Working across multiple business functions, you will provide practical compliance advice, develop policies and guidance, deliver training, support audits and monitoring activities, and help shape how Asda responds to an evolving regulatory landscape. This is an exciting opportunity to work on a broad range of consumer protection, advertising and age-restricted sales initiatives, supporting commercial innovation while ensuring legal compliance and customer confidence.

Your Role

• Provide consumer protection compliance advice to business teams on a diverse range of matters including; pricing, claims, age restricted sales, and advertising
• Support the operation of Asda’s age restricted products test purchase programme.
• Contribute to readiness activities for new regulator frameworks and assurance programmes such as the Digital Markets, Competition and Consumers Act in relation to Drip Pricing, Customer Reviews, Subscription contracts and Customer Saving Schemes.
• Support the implementation of new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.
• Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.
• Support in the development and delivery of training programmes across key compliance areas, including environmental claims and consumer protection obligations.
• Investigate and respond to Trading Standards and regulatory contacts by establishing root cause while advising the business on how to resolve consumer protection issues.
• Review marketing communications and campaigns across Asda and George brands.

About You

• A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.
• Knowledge of advertising regulation, including the CAP and BCAP Codes.
• Strong analytical, problem-solving and critical thinking skills.
• The ability to assess risk and provide practical, commercially focused solutions.
• Excellent written and verbal communication skills.
• Strong stakeholder management and influencing capabilities.
• High attention to detail combined with the ability to understand wider business impacts.
• Experience developing policies, procedures, guidance or training materials.
• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative approach and ability to build strong working relationships across business functions.
• A proactive mindset with a commitment to continuous improvement.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

• Discretionary company bonus
• Company pension up to 7% matched 15%
• colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Asda is Reimagining Retail

It’s hard for anyone to imagine how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with there are hundreds more you don’t often get to see. In fact, because our business is changing we're creating new roles all the time! So take the time to look around.