Consumer Protection and Advertising Co-Ordinator

Asda; Leeds; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension 7% match

15% colleague discount

Wellbeing services

Inclusion networks

Parental leave policy

Job summary

Asda is seeking a Consumer Protection and Advertising Co-ordinator to join the Legal & Compliance team in a hybrid role based from Asda House, Leeds. You will deliver compliance guidance, policy development and training across consumer protection and advertising to support commercial innovation while maintaining legal requirements.

The role covers testing programmes, regulatory readiness and collaboration with multiple business functions, emphasizing risk-based, practical solutions and clear

Qualifications

• A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.
• Knowledge of advertising regulation, including the CAP and BCAP Codes.
• Strong analytical, problem-solving and critical thinking skills.
• Ability to assess risk and provide practical, commercially focused solutions.
• Excellent written and verbal communication skills.
• Strong stakeholder management and influencing capabilities.
• High attention to detail combined with the ability to understand wider business impacts.
• Experience developing policies, procedures, guidance or training materials.
• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative approach and ability to build strong working relationships across business functions.
• A proactive mindset with a commitment to continuous improvement.

Responsibilities

• Provide consumer protection compliance advice to business teams on pricing, claims, age-restricted sales, and advertising.
• Support the operation of Asda's age restricted products test purchase programme.
• Assist readiness activities for new regulator frameworks (e.g., Digital Markets, Competition and Consumers Act) related to pricing, reviews, subscriptions and saving schemes.
• Assist in implementing new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.
• Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.
• Assist in developing and delivering training across key compliance areas.
• Investigate Trading Standards contacts and advise on root-cause resolutions.
• Review marketing communications and campaigns across Asda and George brands.

Skills

Consumer law

Advertising regulation

Analytical skills

Risk assessment

Communication skills

Stakeholder management

Attention to detail

Policy development

Organisational skills

Collaboration

Proactive mindset

Job description

Job Title

Consumer Protection and Advertising Co-Ordinator

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Compliance/Audit

Closing Date

8 November 2026

Are you looking for an opportunity to influence business decisions, drive compliance and support customer trust in a fast-paced retail environment?

As a Consumer Protection and Marketing Co-Ordinator within the Legal & Compliance team, you will play a key role in delivering Asda's Consumer Protection and Marketing Compliance Programme. Working across multiple business functions, you will provide practical compliance advice, develop policies and guidance, deliver training, support audits and monitoring activities, and help shape how Asda responds to an evolving regulatory landscape.

This is an exciting opportunity to work on a broad range of consumer protection, advertising and age-restricted sales initiatives, supporting commercial innovation while ensuring legal compliance and customer confidence.

Your Role

As a Consumer Protection and Advertising Co-ordinator you will:

• Provide consumer protection compliance advice to business teams on a diverse range of matters including; pricing, claims, age restricted sales, and advertising

• Support the operation of Asda's age restricted products test purchase programme.

• Contribute to readiness activities for new regulator frameworks and assurance programmes such as the Digital Markets, Competition and Consumers Act in relation to Drip Pricing, Customer Reviews, Subscription contracts and Customer Saving Schemes.

• Support the implementation of new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.

• Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.

• Support in the development and delivery of training programmes across key compliance areas, including environmental claims and consumer protection obligations.

• Investigate and respond to Trading Standards and regulatory contacts by establishing root cause while advising the business on how to resolve consumer protection issues.

• Review marketing communications and campaigns across Asda and George brands.

About You

Applicants should be able to demonstrate:

• A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.

• Knowledge of advertising regulation, including the CAP and BCAP Codes.

• Strong analytical, problem-solving and critical thinking skills.

• The ability to assess risk and provide practical, commercially focused solutions.

• Excellent written and verbal communication skills.

• Strong stakeholder management and influencing capabilities.

• High attention to detail combined with the ability to understand wider business impacts.

• Experience developing policies, procedures, guidance or training materials.

• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.

• A collaborative approach and ability to build strong working relationships across business functions.

• A proactive mindset with a commitment to continuous improvement.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves