Communications & Marketing Executive

St Leonard's Hospice; England; Ibrido; GBP 29.000 - 31.000; Tempo pieno

Vantaggi offerti da questo lavoro

Generous annual leave up to 41 days

Free onsite car parking

Hybrid/ Flexible working

Descrizione del lavoro

St Leonard's Hospice is seeking a Communications & Marketing Executive to support the Comms team in raising awareness, engaging supporters, and campaigning for policy changes. The role is 37.5 hours per week with potential to work from home up to two days a week.

The salary band is £28,555 to £31,337 per year. You will work with the Head of Communications and a fellow executive to deliver compelling content and measure campaign performance.

Competenze

• Experience in a similar role and the ability to demonstrate your skills
• The ability to create compelling content online and in print
• A track record in evaluating campaigns to support continuous improvement

Mansioni

• Lead day-to-day marketing and communications activity across the Hospice.
• Collaborate with teams across the Hospice to achieve strategic objectives.
• Proactively identify stories that demonstrate SLHs impact.
• Engage with SLH beneficiaries to capture feedback and stories.
• Collate and refresh SLH website content.
• Proofread/quality-check communications and marketing materials.
• Contribute to the development and implementation of SLH brand guidelines.

Conoscenze

Experience in similar role

Content creation (online and print)

Campaign evaluation

Formazione

Degree level education

Communications or marketing qualification

Strumenti

Word

Excel

PowerPoint

Outlook

Canva

Photoshop

Hootsuite

Mailchimp

WordPress

Descrizione del lavoro

Can you tell the story of how Hospice care helps local people?

At St Leonard's Hospice, we are looking for skilled Communications & Marketing Executive to join our Comms team, supporting colleagues across the Hospice to:

• Make sure patients, families, healthcare professionals and carers know what help St Leonard's offers and how they can access our support
• Campaign for changes in public policy and awareness of palliative and end-of-life issues
• Promote a range of income generating activity to new and existing supporters

This is a full-time role, working37.5 hours per week, usually Mon-Fri though occasional evening and weekend work will be required. Once established in role, home working for up to two days a week will be feasible. The salary band for this role is£28,555 to £31,337a year.

Main duties of the job

To succeed, you'll work collaboratively across the Hospice to create and share engaging insight-based, audience-focused communications.

Reporting directly to the Head of Communications, and working alongside another Communications & Marketing Executive, you will create compelling content to showcase the Hospice's work and the difference it makes for patients, families and carers.

• Experience in a similar role and the ability to demonstrate your skills
• The ability to create compelling content online and in print
• A track record in evaluating campaigns to support continuous improvement

What's in it for you:

• Flexibility for a great work/life balance
• Generous annual leave entitlement of up to 41 days
• Extensive employee discounts on shops, holidays and lifestyle choices and Blue Light Card discounts
• Opportunities to grow your skills and career
• Free onsite car parking
• A supportive and friendly working environment

About us

Our mission is to provide excellent care and support to those living with life-limiting illness and to the people they care about, to enrich their lives and to contribute to the ongoing development of end-of-life care. We do this by placing our patients at the centre of everything we do, and through involving patients and their families in all decisions regarding their care.

We can only achieve this with the help of our amazing colleagues, by developing and recognising their contribution, and by sharing our knowledge and skills through education, audit and research.

Job responsibilities

Underthe leadership of the Head of Communications, this role is responsible forcarrying out day-to-day marketing and communications activity to:

• Engagethe Hospice's key audiences:
• - Potentialsupporters and/or beneficiaries among the general public
• - Existingsupporters and beneficiaries
• - Partnersand practitioners in the healthcare sector
• - Commissioners,politicians and decision-makers responsible for Hospice funding and hospice-relatedrelated policy

• Strengthenour message that St Leonards Hospice (SLH) is here to care for people affectedby terminal illness from the point of diagnosis, helping patients to live welland, when the time comes, have the best possible death according to theirneeds.
• Createand share content that shows the difference hospice care makes for patients,families and carers affected by life-limiting/terminal illness.

Thepost-holder will provide marketing and communications expertise to support theHospice's clinical,corporate and income generation teams to achieve the organisations strategicaims.

Mainduties and responsibilities

1. Supportthe Head of Communications to create, review and continuously improve communicationsand marketing plans for the Hospices clinical, corporate and income generationactivity.
2. Leadon the delivery of communications and marketing activity, collaborating with teamsacross the Hospice to achieve the organisations strategic objectives.
3. Contributeto the development and monitoring of performance indicators that demonstrateprogress towards organisational objectives, as well as the contribution of the Communicationsfunction to this success.
4. Createcompelling content for use across channels, showing the value of SLHs work andthe difference it makes for patients, families and carers.
5. Proactivelyidentify stories that demonstrate SLHs impact.
6. Engagewith SLH beneficiaries to capture their feedback and stories, remaining at alltimes sensitive to and respectful of their lived experience.
7. Collateand refresh SLH website content.
8. Proofread/qualitycheck communications and marketing materials.
9. Contributeto the development and implementation of SLH brand guidelines.
10. Monitorsocial media, email and website performance and provide insight from analytics.
11. Respondto email, social media and website enquiries.
12. AttendHospice-related events, providing communications support on the day and in thefollow-up.
13. Liaisewith the media to ensure coverage of Hospice-related stories and to coordinatemedia interviews.
14. Undertakedepartmental administrative tasks as required.

Person Specification

Other

• Demonstrable commitment to the Hospices cause
• Have sympathy with the philosophy and concept of hospice care
• Prepared to assist with Hospice fundraising activities
• Current driving licence/ business insurance and access to own vehicle for work purposes

Personal

• A professional approach
• Ability to work with discretion
• Ability to work individually and as part of a team
• Friendly and approachable
• Ability to work in fast paced and varied environment and adapt quickly to changing briefs
• Enthusiasm and can do attitude

IT

• Knowledge of Microsoft applications (Word, Excel, Powerpoint, Outlook)
• Experience in using Canva, photoshop and other creative platforms
• Experience with social media content management systems (Hootsuite etc)
• Experience using Mailchimp
• Experience using content management systems including WordPress

Communication

• Excellent verbal and written communication skills, including good grammar
• Confident in speaking with patients, families, and supporters
• Persuasive and motivational
• Ability to communicate at all levels within the Hospice

Experience

• Proven experience in marketing and communications in a similar role
• Experience in devising, implementing and evaluating integrated communications / marketing campaigns
• Experience identifying material for content and able to capture and share this with sensitivity
• Working knowledge of data protection
• Proven track record of overseeing social media channels
• Website content management
• Track record of using audience insights and competitor activity to build engagement
• Strong copywriter
• Creative and innovative thinker
• Strong organisational and planning skills
• Photography, video and editing skills
• Knowledge of working in a charity environment

Qualifications

• Educated to degree level
• Communications or marketing qualification