Marketing & Communications Manager

Lindsey Lodge; Scunthorpe; On-site; GBP 45,000 - 65,000; Full time

Job summary

Lindsey Lodge Hospice in North Lincolnshire is seeking a Marketing and Communications Manager to shape and deliver the annual marketing and communications strategy. You will lead content creation and storytelling, manage digital channels, and produce high-quality marketing materials to support hospice care, fundraising, retail operations, volunteering and community engagement.

The role requires someone who combines creativity with strategic thinking, able to manage multiple projects in a

Qualifications

• Educated to degree level or equivalent experience within Communications, Public Relations and/or Marketing.

Responsibilities

• Lead the development and delivery of Lindsey Lodge Hospice's marketing, communications and brand strategy.
• Create compelling content and stories that demonstrate impact of services.
• Manage and develop the Hospice website, social media channels and digital marketing activity.
• Produce high-quality marketing materials across print and digital platforms.
• Guard the Lindsey Lodge Hospice brand with consistent messaging and tone of voice.
• Build relationships with local media, supporters, businesses and community partners.
• Collaborate with fundraising, retail, clinical and corporate teams to support income generation.

Skills

Marketing management

Copywriting

Brand development

Digital marketing

Content creation

Canva

Adobe Creative Suite

InDesign

Media relations

SEO

Education

Degree in Communications/PR/Marketing

Tools

Canva

Adobe Creative Suite

InDesign

Job description

Hours: 37.5 hours per week, including occasional evening and weekendworking

Are you a creative and experienced marketing professionallooking to make a real difference?

At Lindsey Lodge Hospice and Healthcare, we're lookingfor someone who combines creativity with strategic thinking and can confidentlymanage multiple projects in a fast-paced environment, leading our marketing,communications and brand strategy, helping us share the stories that inspiresupport, raise awareness and strengthen our impact across North Lincolnshire.

Main duties of the job

This is an exciting opportunity for a talented marketingprofessional to shape and deliver engaging campaigns that support hospice care,fundraising, retail operations, volunteering and community engagement.

Reporting to the Head of Income Generation Operations,you will:

Lead thedevelopment and delivery of the Hospice's annual marketing andcommunications strategy.

Createcompelling content and powerful stories that demonstrate the impact of ourservices.

Manage anddevelop our website, social media channels and digital marketing activity.

Producehigh-quality marketing materials across print and digital platforms.

Act as guardianof the Lindsey Lodge Hospice brand, ensuring consistency of messaging,visual identity and tone of voice.

Build strongrelationships with local media, supporters, businesses and communitypartners.

Workcollaboratively with fundraising, retail, clinical and corporate teams tosupport organisational goals and income generation activities.

About us

Every day, our teams help provide outstanding specialistpalliative and end of life care across North Lincolnshire. By joining us,you'll play a vital role in ensuring our communities understand, support andengage with the work of the Hospice.

You'll be joining an organisation built on the values of:

Demonstrating Respect & Dignity

Going Above and Beyond

Striving for Excellence

If you're passionate about creating powerfulcommunications that make a genuine difference, we'd love to hear from you.

Job responsibilities

TheMarketing and Communications Manager will lead the development and delivery ofLindsey Lodge Hospice's marketing, communications and brand strategy, ensuringthe organisation's services, impact and fundraising activities are promotedeffectively across all audiences.

Thepostholder will be responsible for creating compelling content and powerfulstorytelling that inspires support, raises awareness and strengthens theHospice's reputation. Working collaboratively across fundraising, retail,clinical and corporate services, they will develop integrated marketingcampaigns that support income generation, volunteer recruitment, patientengagement and organisational growth.

Thepostholder will be an experienced marketing professional with a provenbackground in marketing management, copywriting, brand development, digitalcommunications and graphic design. They will demonstrate advanced skills inCanva, Adobe Creative Suite and Adobe InDesign and will act as theorganisation's brand guardian, ensuring consistency, creativity and excellenceacross all communications.

Key Tasks

Strategic Marketing and Communications

Underthe direction of the Head of Income Generation Operations to develop and implement the Hospice's annual marketing and communications strategy.

Leadthe planning, delivery and evaluation of integrated marketing campaignssupporting Lindsey Lodge Hospice strategic objectives and organisationalpriorities.

Provideexpert marketing advice and support across all departments.

Monitorsector trends, competitor activity and emerging opportunities.

Produceregular marketing performance and engagement reports.

Underthe direction of the Director of Income Generation to lead a proactiveeffective internal communications strategy that ensures colleagues across theorganisation are well-informed, engaged and connected to our visions andvalues, and strategic priorities.

Brand Management

Actas guardian of the Lindsey Lodge Hospice brand.

Ensureconsistency of messaging, visual identity and tone of voice across allcommunications.

Developand maintain brand guidelines, templates and assets.

Ensureall communication materials meet organisational standards.

Content Creation, Copywriting andStorytelling

Leadthe development of engaging written content across all communication channels.

Createcompelling stories that demonstrate the impact of hospice care, fundraising,retail operations, volunteering and community support.

Producehigh-quality copy for campaigns, appeals, press releases, website content,newsletters, annual reports and supporter communications.

Conductinterviews with patients, families, staff, volunteers and supporters to developimpactful case studies.

Ensureall content is accurate, engaging and tailored to target audiences

Digital Marketing

Manageand develop the Hospice website and digital platforms.

Leadsocial media planning, content creation and performance monitoring.

Developemail marketing campaigns that increase supporter engagement and incomegeneration opportunities.

Monitordigital analytics and implement improvements based on performance data.

Optimisedigital content using SEO and digital marketing best practice.

Graphic Design and Creative Production

Designand produce high-quality marketing materials for print and digital use.

Createbrochures, posters, presentations, social media graphics, advertising materialsand campaign assets.

Demonstrateadvanced proficiency in Canva, Adobe Creative Suite and Adobe InDesign.

Managerelationships with external, printers and creative suppliers where required.

Ensureall creative outputs align with Hospice branding standards.

Media and Public Relations

Actas a key contact for local and regional media enquiries.

Prepareand distribute press releases and media statements.

Developand maintain strong relationships with media contacts and partners.

Identifyproactive publicity opportunities that raise awareness of the Hospice and itswork.

Supportcrisis communications and reputation management activity when required.

Income Generation Support

Workclosely with fundraising and retail teams to maximise income generationopportunities through effective marketing.

Supportfundraising campaigns, events and appeals with targeted communications.

Assistin supporter recruitment and retention initiatives.

Promotevolunteering opportunities and community engagement programmes.

Promotevolunteering opportunities and community engagement programmes.

Leadership and Management

Linemanage, support and supervise marketing co-ordinator/s, volunteers and apprenticeswhere appropriate.

Contribute to organisational planning and development activities.

Producereports and recommendations for the Head of Income Generation Operations/IncomeGeneration Director

Educationand Development

Maintainprofessional knowledge marketing management best practice as well as relevantHospice policies and procedures.

Participate inorganisational learning and development programmes.

Support the developmentof retail staff and volunteers through mentorship.

Participate inmandatory training and annual appraisal.

Equality, Diversity and Inclusion

The post holder must carry out their duties with full regard to theHospices Equality, Diversity and Inclusion Policy. Lindsey Lodge Hospice andHealthcare aims to design and implement services, policies and measures thatmeet the diverse needs of our service, population and workforce, ensuring thatnone are placed at a disadvantage over others. We therefore aim to ensure thatin employment and services no individual is discriminated against by reason ofage, disability, gender reassignment, marriage and civil partnership,pregnancy, and maternity, race, religion or belief, sex or sexual orientation.

The Hospice aims to create a working environment that values diversityand is free from discrimination, victimisation, bullying or harassment. Weask all members of our workforce to support this commitment and underline thateveryone has a responsibility to treat everyone with dignity and respect,understand and practice equal opportunities, value everyone as an individualand complete mandatory EDI training

Person Specification

Personal Qualities

• Demonstrates through behaviour core Hospice values including respect, kindness and integrity.
• Excellent communication skills with the ability to influence, and have confidence in dealing with business people at all levels
• Organised and pro-active with a can do approach
• Ability to maintain confidentiality and appropriate professional boundaries
• Strong people skills and ability to enthuse and motivate others
• The ability to perform effectively and sensitively within a team and be a team player.
• Ability to use initiative and work in an innovative way
• Understanding the importance of promoting a positive image of the Hospice at all times
• Willingness to undertake any necessary training and open to continuous development and learning

Qualifications

• Educated to degree level or equivalent experience within Communications, Public Relations and/or Marketing.

Skills

• Specialist knowledge across a range of work procedures and practices underpinned by experience within communication/PR, journalism/ marketing/graphic, print design. Acquired through training within relevant degree or equivalent comparable experience
• Ability to work independently work is managed rather than supervised.
• Strong editorial judgement with an understanding of sensitivities around organisational reputation .
• Ability to work to tight deadlines at pace juggling multiple workflows
• An eye for detail and accuracy with the ability to adhere to the organisations brand and style.
• Awareness of or involvement in good cause support either in a voluntary or paid role
• Ability to use social media to communicate an idea and generate interest
• Ability to represent the Hospice at events and make presentations including communicating complex or sensitive information where co-operation or agreement required including public speaking (various sizes of groups and in varied settings)
• Very good IT skills, experience in Microsoft and Apple packages and ability to work with graphics packages
• Full driving licence with access to a car (expenses paid in line with the Charitys policy)

Experience

• Proven understanding of the public relations and media requirements and experience of implementing and delivering a communications plan to support organisational aims.
• Experienced in writing, designing and producing offline marketing communications and campaigns.
• Experience of digital marketing strategies across multiple channels that demonstrate innovative and creative planning and delivery.
• Experience of writing and distributing attention grabbing press releases and pitching stories and partnerships to media
• Experience of activity and event promotion and how to generate interest and inclusion incorporating both print and digital marketing strategies
• Experience of ensuring effective On-line presence management including website development and social media
• Experience of marketing products and initiatives with an understanding of how to recruit new supporters
• Knowledge of financial budget construction and management