Commercial Marketing Manager (Retention)

Arsenal; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading football club is seeking a Commercial Marketing Manager (Retention) to drive revenue through retention-focused marketing strategies. The role involves planning renewal campaigns, managing a team, and collaborating across departments to enhance supporter experiences.

Benefits

Generous holiday allowance

Learning and development programs

Flexible hybrid working

Health and wellbeing benefits

Qualifications

• Experience in retention-based commercial marketing.
• Familiarity with performance marketing channels.

Responsibilities

• Produce and deliver integrated retention-focused marketing plans.
• Collaborate with senior stakeholders and manage a team member.

Skills

Stakeholder management

Communication

Project management

Adaptability

Job description

The Role

We are looking for a Commercial Marketing Manager (Retention) to be responsible for the creation and delivery of annual marketing plans to drive and protect revenue across multiple experience-based products with a focus on retention. This is a fast-paced, dynamic position responsible for all seasonal products, memberships, and experiences at our club.

This exciting role involves planning and executing renewal campaigns for both season ticket holders and members, as well as enhancing the year-round offerings for these loyal supporter bases to protect important revenue streams. You will collaborate with the Senior Commercial Marketing Manager and work closely alongside the Acquisition Marketing Manager to integrate plans. Within this position, you will also be entrusted with line management of a dedicated team member.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. Our defined purpose is to act for a winning team, culture, and community. We achieve this by being courageous in the pursuit of progress, championing our community and each other, and doing the right thing (even when no one is looking).

Your day-to-day

• Produce and deliver integrated retention-focused marketing plans – create and execute the annual communication strategy for all paid members and season ticket holders, nurturing and retaining these audiences throughout the season (including renewal and acquisition campaigns), and oversee seasonal hospitality offerings to reduce churn and enhance supporter experiences.
• Act as a key marketing contact – be the daily marketing contact for relevant stakeholders across seasonal products, ensuring stakeholder buy-in on marketing plans and tactics.
• Champion our supporters – oversee all promotional and service communications to our retained supporter base, leading automation, innovation, and efficiency initiatives.
• Collaborate with senior stakeholders – partner with our Senior Commercial Marketing Manager, contribute to wider marketing strategies, and produce detailed, strategic annual marketing plans, ensuring alignment across departments.
• Build relationships across the club – work with peers in Brand, Creative, Digital, and Insights teams; leverage owned platforms, brief creative assets, and set up dashboards and KPI reports to track performance.
• Develop supporter segment knowledge – understand supporter segments to create targeted campaigns, sharing expertise and promoting segmentation across the club.
• Cross-promote commercial experiences – collaborate with Content and Retail teams to maximize engagement and revenue, guiding supporters through the marketing funnel and club ecosystem.
• Inspire and mentor a direct report – coach and manage a team member, set objectives, and support their development for success.

What we are looking for

• Background in retention-based commercial marketing – experience in creating engaging communications and campaigns to increase loyalty and reduce churn, with a focus on automation.
• Performance marketing experience – familiarity with channels like email, social, and paid media to drive revenue and engagement.
• Stakeholder management skills – ability to work effectively with external agencies and internal creative teams.
• Project management mindset – adept at managing multiple projects within scope, timelines, and budgets, with stakeholder engagement.
• Excellent communication skills – ability to build impactful relationships and work collaboratively.
• Leadership qualities – passionate about coaching and inspiring team members.
• Adaptability – thrive in a fast-paced, evolving environment.

Why choose us

At Arsenal, we foster trust and belonging, proud of our values and what we offer our employees. As a Gunner, you will receive:

• Recognition schemes
• Generous holiday allowance increasing with service
• Learning and development programs
• Flexible hybrid working
• Priority access to match tickets
• Health and wellbeing benefits
• Employee Assistance Programme
• Partner discounts

Arsenal for Everyone

We are committed to promoting equality, diversity, and inclusion, ensuring everyone connected to the club feels like part of the Arsenal family. Diversity of background, skills, and experience drives our success.

Disability Confident Leader

We actively welcome applications from people with disabilities and long-term health conditions. If needed, please indicate in your application for adjustments during recruitment. If you meet the criteria under the Equality Act 2010, you may apply for an interview via the Disability Confident Scheme. Your health information will not influence recruitment decisions.

Our Commitment to Safeguarding

We ensure safe, inclusive environments for children, young people, and adults at risk. Successful candidates will undergo DBS and background checks, with the level depending on role responsibilities.

Application Closing Date - Friday 23rd May 2025

Please note, we may close applications early if volume is high. We encourage early applications. Good luck!