Commercial Marketing Manager (Retention)

Arsenal F.C; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading football club is seeking a Commercial Marketing Manager (Retention) to drive revenue through innovative retention strategies. This role involves managing campaigns for season ticket holders and enhancing supporter experiences while collaborating with various teams. The ideal candidate will have a strong background in retention marketing, excellent communication skills, and a passion for leading a dedicated team.

Benefits

Generous holiday allowance

Flexible hybrid working model

Competitive health and wellbeing benefits

Priority access to match tickets

Learning and development programmes

Qualifications

• Experience in retention-based commercial marketing.
• Performance marketing across email, social, and paid channels.
• Excellent stakeholder management skills.

Responsibilities

• Deliver integrated retention-focused marketing plans.
• Act as key marketing contact for stakeholders.
• Oversee promotional communications to supporter base.

Skills

Retention Marketing

Stakeholder Management

Project Management

Communication

Leadership

Job description

The Role

We are looking for a Commercial Marketing Manager (Retention) to be responsible for the creation and delivery of annual marketing plans to drive and protect revenue across multiple experience-based products with a focus on retention. This is a fast-paced dynamic position responsible for all seasonal based products, memberships and experiences at our club.

This exciting role involves planning and executing renewal campaigns for both season ticket holders and members as well as enhancing the year-round offering for these loyal supporter bases to protect important revenue streams. You'll collaborate with the Senior Commercial Marketing Manager and will work closely alongside the Acquisition Marketing Manager to integrate plans. Within this position, you'll also be entrusted with the line management of a dedicated team member.

Who We Are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

• Produce and deliver integrated retention focused marketing plans - you'll be empowered to create and execute the annual comms strategy for all paid members and season ticket holders, nurturing and retaining these audiences throughout the season (including season ticket renewal and paid member acquisition campaigns) and you'll oversee the seasonal hospitality offering, to reduce churn and elevate supporter experiences
• Act as a key marketing contact - you will proudly be the day-to-day marketing contact for relevant stakeholders across across seasonal products and ensure stakeholder buy-in on marketing plans and tactics
• Champion our supporters - you will passionately oversee all promotional and service communications to our retained supporter base and lead on driving automation, innovation and efficiency
• Collaborate with senior stakeholders - you'll partner with our Senior Commercial Marketing Manager and input into wider marketing strategies and produce innovative, detailed and strategic annual marketing plans and lead on upfront alignment across departments and stakeholders
• Unite with wider colleagues across our club - you'll form impactful relationships with peers in our Brand, Creative and Digital and Insights teams; leveraging and optimising owned and operated platforms, briefing and producing world-class creative assets and setting up dashboards and KPI reporting to track performance metrics and produced detailed and accurate reports
• Develop a thorough knowledge of supporter segments - you will eagerly build a comprehensive understanding of our supporter segments to create targeted campaigns, sharing your expertise and championing segmentation across our club
• Cross-promote commercial experiences - you'll work closely with our Content and Retail teams to maximise engagement and revenue while guiding supporters through the marketing funnel and our club ecosystem
• Inspire and mentor a direct report - you'll be entrusted to coach and manage a direct report and to mentor other team members, setting clear objectives and providing support to set our people up for success
  
  

What We Are Looking For

• Background in retention based commercial marketing - you've got experience in creating and managing engaging communications and campaigns to increase customer loyalty and reduce churn with a focus on automation
• Performance marketing experience - you've worked across a variety of channels including email, social and paid to deliver consistent revenue growth and engagement
• Excellent stakeholder management skills - you're proud of your ability to work successfully with external agency partners and internal creative teams
• Project management mindset - you're well versed in diligently managing a variety of projects concurrently, keeping to scope, timelines and budgets and taking stakeholders on the journey with you
• Best-in-class communicator - you possess the ability to establish and maintain impactful relationships with a wide range of colleagues and you have a collaborative mindset and solid team ethic
• Passionate leader - you relish the opportunity to coach and inspire direct reports and to provide guidance and support to other colleagues
• Flexible and adaptable mindset - you thrive when you're operating in a fast-paced environment, adapting to the ever changing needs and requirements of a highly competitive industry
  
  

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

• An exciting reward and recognition scheme
• Generous holiday allowance which increases with your length of service
• Great internal learning and development programmes
• A flexible hybrid working model
• Priority access to apply for match tickets
• A competitive health and wellbeing benefits package
• A leading Employee Assistance Programme
• Great discounts with some of our Partners
  
  

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme - please indicate this in your application form below. The information you share with us about your health or disability will not be used in recruitment decisions.

Our Commitment to Safeguarding

We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.

Application Closing Date - Friday 23rd May 2025

Please note: we reserve the right to close the position early if application volumes are particularly high. We encourage you to get your application in sooner rather than later.

Good luck!