Commercial Manager C&C

Vita Coco; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

30 days holiday

Flexible hours

Discretionary bonus

Pension

Private healthcare

Life insurance

Family policies

Employee assistance

Volunteer days

ClassPass

Office fruit & lunch

Dog-friendly office

Free Vita Coco products

Job summary

Vita Coco is seeking a proactive Account Manager to own P&L ownership and manage commercial strategies for Booker, Co-Op Wholesale, Spar, Symbols, Forecourts and B2B channels. You will negotiate partnerships, build strong customer relationships, and drive activations to elevate brand presence and revenue across multiple retailers.

The role requires hands-on channel sales experience, excellent Excel/PowerBI skills, and a passion for growth in the foods/drinks sector.

Qualifications

• Experience with Booker channel is essential and advantageous.
• Strong connections and understanding of how to win in the channel.
• Proactive, results-driven with a track record of growth.
• Collaborative mindset with the ability to share insights.

Responsibilities

• Own P&L and account management for multiple retailers in the commercial strategy.
• Lead JBP negotiations where required and develop strong customer relationships.
• Implement activations across depots and stores to boost brand presence.
• Identify opportunities for revenue growth and channel expansion.
• Represent Vita Coco at channel tradeshows and events to generate leads.

Skills

Relationship building

Negotiation

Sales mindset

Channel sales

Data-driven

Tools

MS Excel

PowerBI

PowerPoint

Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...

• Full P&L ownership and Account Management of the commercial strategy for Booker, Co-Op Wholesale, Spar, Symbols, Forecourts & B2B
• Leading JBP negotiations where necessary
• Develop engaged relationships with your customer counterparts
• Implement engaging and interactive activations across key customer touchpoints, both at depot level and store, to enhance brand presence and customer satisfaction
• Drive revenue growth by identifying new business opportunities across your remit
• Represent Vita Coco at channel tradeshows and events helping to gain leads and elevate the brand.
• Leading on all account fronts, you will be targeting against forecasting, trade activations, ESG & overall account growth.

In More Detail, This Means

• Utilising customer systems and market data to maximise our sales growth, influencing promotions, distribution and availability
• Working with the Marketing team to bring Vita Coco alive via POS and experiences
• Effective internal & external communication of performance, recommending specific actions where the business looks to push forward growth areas and rectify performance issues
• Keeping track of competitor activities across your channel

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

Preferred Knowledge, Skills & Experience

• At least 1 year of experience working with Booker. Other customers within the channel preferrable but not necessary
• Strong connections & understanding of how to win in the channel
• A proactive and results-driven individual with a track record of driving growth in key accounts.
• Enjoys collaborating with others, sharing expertise to elevate the team’s performance.
• Ability to build relationships quickly, and influence leadership through presenting insights and commercial proposals
• Strong commercial and numerical acumen
• A passion for sales, with strong relationship-building and negotiation skills
• IT Literate – with advanced user ability in both MS Excel, PowerBI and PowerPoint.
• The passion to work in the food and drink industry and most importantly and last, but not least, a love of coconut water!

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

COCO PERKS (the Good Stuff)

• 30 days holiday, plus your birthday off!
• Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
• Discretionary bonus - all permanent employees are eligible.
• Competitive pension - up to 8% employer contribution / 10% employee contribution.
• Vitality private healthcare - plus access to a Virtual GP 24/7.
• Life insurance - 4x your annual salary.
• Enhanced family policies - extra support when life changes.
• Employee Assistance Programme - confidential support for you and your household.
• 5 volunteer days - to give back to causes you care about.
• ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.
• Fresh fruit, snacks and office lunch provided* - we like to keep people fuelled.
• Dog-friendly office - four-legged colleagues welcome.
• Free Vita Coco products, of course

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you. Privacy Policy