Commercial Manager C&C

The Vita Coco Company; Greater London; Hybrid; GBP 38,000 - 60,000; Full time

Benefits offered by this job

30 days holiday

Flexible hours

Discretionary bonus

Pension (employer 8%)

Healthcare

Life insurance

Family policies

Employee assistance

Volunteer days

ClassPass credits

Office snacks & fruit

Job summary

Vita Coco Company in London seeks an Account Manager to own the commercial strategy for major retailers and B2B channels. You will lead negotiations, build strong customer relationships, and drive revenue growth through targeted activations and insights.

You will work with marketing to bring Vita Coco alive via POS experiences, and represent the brand at key channel events to generate leads and elevate visibility. A proactive, results-driven mindset and strong negotiation skills are essential.

Qualifications

• Strong commercial and numerical acumen.
• Ability to build relationships quickly and influence leadership via insights and proposals.
• Proactive, results-driven with growth experience in key accounts.

Responsibilities

• Own commercial strategy for major accounts (Booker, Co-Op Wholesale, Spar, Symbols, Forecourts & B2B).
• Lead JBP negotiations and develop customer relationships.
• Drive revenue growth through new opportunities and activations at touchpoints.
• Represent Vita Coco at channel events to generate leads and elevate the brand.

Skills

Strong commercial acumen

Numerical ability

Relationship building

Negotiation skills

Team collaboration

Tools

MS Excel

Power BI

PowerPoint

Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...

• Full P&L ownership and Account Management of the commercial strategy for Booker, Co-Op Wholesale, Spar, Symbols, Forecourts & B2B
• Leading JBP negotiations where necessary
• Develop engaged relationships with your customer counterparts
• Implement engaging and interactive activations across key customer touchpoints, both at depot level and store, to enhance brand presence and customer satisfaction
• Drive revenue growth by identifying new business opportunities across your remit
• Represent Vita Coco at channel tradeshows and events helping to gain leads and elevate the brand.
• Leading on all account fronts, you will be targeting against forecasting, trade activations, ESG & overall account growth.

IN MORE DETAIL, THIS MEANS:

• Utilising customer systems and market data to maximise our sales growth, influencing promotions, distribution and availability
• Working with the Marketing team to bring Vita Coco alive via POS and experiences
• Effective internal & external communication of performance, recommending specific actions where the business looks to push forward growth areas and rectify performance issues
• Keeping track of competitor activities across your channel

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:

• At least 1 year of experience working with Booker. Other customers within the channel preferrable but not necessary
• Strong connections & understanding of how to win in the channel
• A proactive and results-driven individual with a track record of driving growth in key accounts.
• Enjoys collaborating with others, sharing expertise to elevate the team’s performance.
• Ability to build relationships quickly, and influence leadership through presenting insights and commercial proposals
• Strong commercial and numerical acumen
• A passion for sales, with strong relationship-building and negotiation skills
• IT Literate – with advanced user ability in both MS Excel, PowerBI and PowerPoint.
• The passion to work in the food and drink industry and most importantly and last, but not least, a love of coconut water!

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

COCO PERKS (the good stuff):

• 30 days holiday, plus your birthday off!
• Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
• Discretionary bonus - all permanent employees are eligible.
• Competitive pension - up to 8% employer contribution / 10% employee contribution.
• Vitality private healthcare - plus access to a Virtual GP 24/7.
• Life insurance - 4x your annual salary.
• Enhanced family policies - extra support when life changes.
• Employee Assistance Programme - confidential support for you and your household.
• 5 volunteer days - to give back to causes you care about.
• ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.
• Fresh fruit, snacks and office lunch provided* - we like to keep people fuelled.
• Dog-friendly office - four-legged colleagues welcome.
• Free Vita Coco products, of course

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.