Head of Marketing

FrieslandCampina; Greater London; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

STIP up to 17,5%

Pension up to 13.7% employer

Private medical cover (BUPA) + Medicab

Death in Service: 4x salary

Holiday: 25 days + 8 UK bank holidays

Flex Benefits: Summer Hours, Winter/WP

WFH broadband allowance

Job summary

FrieslandCampina in London is seeking an end‑to‑end FMCG marketer with a hands‑on execution bias to own brands from brief to shelf, coach a small team, and deliver in‑market impact.

You will work closely with Sales and Commercial leadership, apply a strong commercial lens, and drive measurable growth in a fast‑moving environment, balancing creativity with judgment.

Qualifications

• Master degree in Marketing and 10 years FMCG marketing experience.
• Strong understanding of the UK market and retailer landscape.
• Excellent analytical, project management, and leadership skills.
• Confident, persuasive communication and presentation abilities.
• Ability to manage diverse stakeholders—internal teams, agencies, and customers.

Responsibilities

• Own a portfolio of brands end to end, including positioning, creative development, media planning, activation, and in-market execution.
• Drive campaigns from brief through to shelf, search, and screen.
• Deliver campaigns that drive topline growth and measurable ROI.
• Manage A&P budgets and make trade-offs to maximise ROI.
• Apply a P&L lens to marketing choices and guide portfolio decisions.

Skills

End-to-end FMCG marketing

Execution bias

Commercial judgment

Team leadership

Education

Master's degree in Marketing

Job description

Head of Marketing London (GB) Sales & Marketing 32-40

We are looking for anend‑to‑end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in‑market impact.This is a hands‑on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction.

The role combinesdirect ownership of deliverywith the responsibility tocoach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast‑moving environment.

You are a hands‑on, execution‑driven marketer who thrives in lean, high‑accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.

Your Key Responsibilities

Brand & Campaign Ownership

Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In‑market execution and performance tracking

Personally drive campaigns from brief through to shelf, search, and screen

Deliver creative and media programs that drive topline growth and measurable business impact

Manage A&P budgets and make disciplined trade‑offs to maximise ROI

Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix

Manage portfolio choices, including pricing architecture, mix optimisation, and trade‑offs across brands and segments

Translate consumer needs into effective execution across channels, customers, and shelf

Act as a strong, credible partner to Sales

Work closely with Commercial leadership, Category Management, and Trade Marketing

Play an active role in joint business planning

Constructively challenge and align with Sales to drive shared outcomes

Coach, manage, and develop a small marketing team

Set clear priorities, standards, and ways of working

Ensure strong execution quality while building capability and accountability within the team

What we ask

• A university Master degree (Marketing preferred) and 10years’ experience in FMCG marketing—food & beverage a plus
• Strong understanding of the UK market and retailer landscape
• Excellent analytical, project management, and leadership skills
• Confident, persuasive communication and presentation abilities
• Ability to manage diverse stakeholders—internal teams, agencies, and customers

What we offer

• STIP: up to 17,5%
• Pension: Up to 13.7% employer contribution (age-dependent)
• Healthcare:Private medical cover (BUPA) + Medicash
• Death in Service: 4x salary
• Group Income Protection Scheme Holiday: 25 days + 8 UK bank holidays + Birthday off
• Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
  4pm Friday finishes (standard weeks) £28/month WFH broadband allowance

The UK Opco has large growth ambitions over the next 3-5years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers.The Marketing team consists of 3 brand manager for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.

Why work with us:

An inspiring purpose

Better nutrition for the world and a good living for our farmers, now and for generations to come.

A cooperative culture

Driven by global collaboration, respect, and shared success

Space to aim higher, with autonomy and a clear focus

Your growth fuels ours

We invest in your personal and professional development through training and education.