Commercial Brand Manager

Markerstudy Group; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Markerstudy Group seeks a Brand Manager to shape and deliver brand strategy across a portfolio of products and brands. You’ll lead multi-channel campaigns, manage partnerships and budgets, and use performance insights to drive growth.

Role requires strong communication, project management and commercial acumen within a hybrid work environment.

Qualifications

• Experience leading brand, campaign or marketing management.
• Strong campaign planning and project management skills.
• Experience managing agencies, suppliers or partnerships.
• Ability to analyze campaign performance and interpret data.

Responsibilities

• Lead development and delivery of multi-channel brand campaigns.
• Manage supplier, agency and ambassador relationships to maximise performance.
• Identify new marketing opportunities and support growth initiatives.
• Oversee media planning and activation across advertising, sponsorship and events.
• Manage campaign budgets and track performance against objectives.
• Analyse results and recommend future activity.
• Lead annual reviews of marketing collateral and brand assets.
• Collaborate with stakeholders to align campaigns with business goals.
• Support events, sponsorship activations and promotions.
• Ensure customer communications comply with GDPR and regulatory requirements.
• Line manage and develop junior team members.

Skills

Brand management

Campaign planning

Project management

Stakeholder management

Data analysis

Communication

Commercial awareness

Attention to detail

Excel

PowerPoint

Independent working

Education

CIM qualification

Tools

Microsoft Office

Job description

Flexible Location (Hybrid Work)

Are you an experienced brand marketer with a passion for developing impactful campaigns and building strong brand presence? We’re looking for a Brand Manager to join our marketing team and play a key role in shaping and delivering brand strategy across a portfolio of products and brands.

Commercial Brand Marketing Manager

Flexible Location (Hybrid Work)

Are you an experienced brand marketer with a passion for developing impactful campaigns and building strong brand presence? We’re looking for a Brand Manager to join our marketing team and play a key role in shaping and delivering brand strategy across a portfolio of products and brands.

This is an exciting opportunity to lead high profile campaigns, manage key partnerships and suppliers, and influence brand performance across multiple marketing channels.

The Role

As Brand Manager, you’ll support the Brand Marketing Lead in developing and delivering integrated brand campaigns that drive awareness, engagement and commercial growth. You’ll oversee campaign execution from concept through to delivery, manage budgets and supplier relationships, and use performance insights to shape future marketing activity.

What You’ll Be Doing

• Leading the development and delivery of multi channel brand campaigns
• Managing supplier, agency and ambassador relationships to maximise campaign performance
• Identifying new marketing opportunities and supporting brand growth initiatives
• Overseeing media planning and placement across advertising, sponsorship and events
• Managing campaign budgets and tracking performance against objectives
• Analysing campaign results and providing recommendations for future activity
• Leading annual reviews of marketing collateral and brand assets
• Working closely with internal stakeholders to ensure campaigns align with business objectives
• Supporting and attending events, sponsorship activations and promotional activities
• Managing customer communications in line with GDPR, FCA and regulatory requirements
• Line managing and developing junior marketing team members

Essential Skills & Experience

• Proven experience in a brand, campaign or marketing management role
• Strong campaign planning and project management skills
• Experience managing agencies, suppliers or commercial partnerships
• Ability to analyse campaign performance and interpret business data
• Excellent communication and stakeholder management skills
• Strong commercial awareness and creative thinking
• High attention to detail and organisational skills
• Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint
• Ability to work independently and manage multiple priorities

Desirable Skills & Experience

• Experience within financial services or a regulated industry
• Experience managing ambassador or sponsorship partnerships
• CIM qualification or equivalent marketing qualification
• Proven experience delivering brand and marketing campaigns within a commercial B2B environment