Brand & Campaigns Marketing Manager

Vma Group; Oxford; Hybride; GBP 55 000 - 75 000; Plein temps

Résumé du poste

Vma Group is seeking a Brand & Campaigns Marketing Manager to own brand development and deliver integrated campaigns across consumer and business markets. This role combines strategy with hands-on execution in a fast-paced telecoms environment.

Hybrid working – 3 days in Oxfordshire office, 2 from home. You will lead multi-channel campaigns, oversee above-the-line activity, organic social and hyper-local marketing, and measure impact on awareness, engagement and growth.

Qualifications

• Strong experience in brand management, integrated marketing or marketing communications.
• Proven track record in developing and delivering integrated multi-channel campaigns.
• Strong understanding of brand strategy, creative development and campaign planning.
• Experience managing above-the-line media campaigns and external agency partners.
• Experience in regional, community or hyper-local marketing is advantageous.
• Strong understanding of organic social media and content strategy.

Responsabilités

• Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
• Plan and deliver integrated marketing campaigns across consumer and business audiences.
• Manage campaigns across paid, owned and earned channels with strong commercial outcomes.
• Develop hyper-local and community marketing programmes tailored to different markets.
• Lead above-the-line activity across TV, radio, OOH, sponsorship and local media.
• Own organic social media and content strategy, including channel planning and calendars.
• Manage creative, media and production agencies for high-quality delivery within budget.
• Collaborate with performance, digital, lifecycle and B2B teams to align brand with acquisition.
• Partner with insight and analytics teams to measure brand health, ROI and penetration.
• Embed a structured test-and-learn approach across campaigns and local activity.
• Support PR, sponsorships, proposition launches and external communications.

Connaissances

Brand management

Integrated marketing

Marketing communications

Campaign planning

Above-the-line

Organic social

Content strategy

Budget management

Agency management

Data-driven marketing

Description du poste

Exclusive opportunity to join a growing telecoms business as Brand & Campaigns Marketing Manager, taking ownership of brand development and integrated campaign delivery across consumer and business markets.This is a broad, commercially focused role combining brand strategy with hands-on campaign execution. You will lead multi-channel campaigns, above-the-line activity, organic social and hyper-local marketing, ensuring brand investment drives awareness, engagement and measurable customer growth.

Hybrid working – 3 days in Oxfordshire office, 2 from home

Key Responsibilities

• Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
• Plan and deliver integrated marketing campaigns across consumer and business audiences.
• Manage campaigns across paid, owned and earned channels, ensuring consistent messaging and strong commercial outcomes.
• Develop and deliver hyper-local and community marketing programmes tailored to different geographic markets.
• Lead above-the-line activity across channels including TV, radio, OOH, sponsorship and local media.
• Own organic social media and content strategy, including channel planning and editorial calendars.
• Manage creative, media and production agencies, ensuring high-quality delivery and effective use of budget.
• Work closely with performance, digital, lifecycle and B2B marketing teams to connect brand activity with customer acquisition and engagement.
• Partner with insight and analytics teams to measure brand health, campaign effectiveness, ROI and customer penetration.
• Embed a structured test-and-learn approach across campaigns, creative, media and local marketing activity.
• Support PR, sponsorships, proposition launches and major external communications.

Skills & Experience

• Strong experience in brand management, integrated marketing or marketing communications, ideally within telecoms.
• Proven experience developing and delivering integrated, multi-channel marketing campaigns.
• Strong understanding of brand strategy, creative development and campaign planning.
• Experience managing above-the-line media campaigns and external agency partners.
• Experience of regional, community or hyper-local marketing would be advantageous.
• Strong understanding of organic social media and content strategy.
• Commercially focused, with experience using campaign and customer data to optimise marketing performance.
• Able to combine strategic brand thinking with hands-on campaign delivery in a fast-paced environment.