Brand Manager

Hyra; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

Hyra is seeking an experienced Brand Manager for its Manchester-based, hybrid role. The successful candidate will shape brand storytelling, lead integrated campaigns and drive marketing initiatives across channels to accelerate growth in a digitally led beauty brand.

You will partner with e-commerce, product development and senior leadership to build always-on campaigns, seasonal moments and product launches, ensuring alignment with brand guidelines and commercial goals.

Qualifications

• Proven experience in brand marketing.
• Experience managing integrated campaigns end-to-end.
• Experience in beauty or FMCG is a plus.
• Strong storytelling and briefing skills.

Responsibilities

• Own end-to-end integrated brand campaigns.
• Coordinate stakeholders, timelines and approvals.
• Develop campaign plans aligned with brand priorities.
• Collaborate with e-commerce, product development and leadership.
• Ensure timely delivery and consistency across touchpoints.

Skills

Brand marketing

Integrated campaigns

Beauty industry

Storytelling

Campaign planning

Stakeholder management

Cross-channel

Tools

Shopify

Job description

Brand Manager

• Beauty
• Manchester - Hybrid
• 40k - 45k

An exciting opportunity has arisen to join a fast-growing, digitally led beauty brand at a pivotal stage of its growth. With a strong direct-to-consumer presence and an ambitious marketing agenda, the business is looking for a commercially minded and creatively driven Brand Manager to lead integrated campaigns, shape brand storytelling and deliver impactful marketing initiatives across multiple channels.

Key Responsibilities

Integrated Brand Campaigns

• Own the end-to-end management of integrated brand campaigns, from strategic planning and concept development through to launch and post-campaign analysis.
• Act as the central brand hub for campaigns and projects, coordinating stakeholders, deliverables, timelines and approvals across the business.
• Develop campaign plans that align creative ambition with brand positioning, marketing priorities and commercial objectives.
• Work closely with e-commerce, new product development and senior leadership to identify opportunities for always-on brand moments, seasonal campaigns and product launches.
• Ensure campaigns are delivered on time, on brief and consistently across all relevant customer touchpoints.

Brand Strategy & Storytelling

• Develop and maintain an always-on brand content calendar and campaign playbook, ensuring a consistent pipeline of relevant, engaging brand stories throughout the year.
• Translate brand strategy into compelling creative briefs, campaign concepts and messaging frameworks.
• Work closely with the creative team to deliver high-quality assets that build brand awareness, reinforce positioning and maintain a consistent visual identity and tone of voice.
• Ensure brand storytelling is cohesive across digital marketing, social media, influencer activity, partnerships, paid media and e-commerce.
• Identify opportunities to bring the brand to life through relevant cultural moments, creative activations and new campaign formats.

Creative Briefing & Campaign Delivery

• Produce clear, detailed creative briefs covering campaign objectives, messaging, audience, deliverables and asset requirements.
• Brief and coordinate the production of video content, educational graphics, paid media assets, campaign imagery and supporting marketing materials.
• Work closely with creative teams and external agencies to manage progress, feedback and approvals, ensuring deadlines and quality standards are met.
• Develop organised campaign toolkits, presentations and decks that communicate campaign strategy, timelines, assets and execution plans to internal teams.
• Review and proofread creative assets, video scripts, copy, headlines and campaign messaging to ensure accuracy, consistency and alignment with brand guidelines.
• Proactively identify and resolve delivery challenges, maintaining momentum across multiple projects simultaneously.

Cross-Functional Collaboration

• Partner with influencer marketing, partnerships, organic social and creative teams to deliver joined-up campaigns that maximise reach, engagement and brand impact.
• Work closely with e-commerce to ensure campaigns, launches and brand activations translate effectively across the website, including Shopify product pages and landing pages.
• Collaborate with new product development teams to support product launches with relevant storytelling, messaging and campaign assets.
• Present campaign plans, creative concepts and progress updates to cross-functional teams and senior stakeholders.
• Build strong working relationships across the business, ensuring teams understand campaign objectives, responsibilities and timelines.
• Work confidently with external agencies and partners to support brand execution, events and brand activations.

Campaign Performance & Optimisation

• Track campaign delivery and evaluate performance against agreed objectives and KPIs.
• Analyse campaign results, audience engagement and channel performance to understand what is working and identify areas for improvement.
• Present clear post-campaign reports, highlighting key learnings, commercial impact and recommendations.
• Translate performance insights into short- and long-term strategic recommendations to improve future campaigns and strengthen brand effectiveness.

What We're Looking For

• Proven experience in brand marketing, integrated campaign management or a similar marketing role within a consumer-facing business.
• Demonstrable experience managing integrated brand campaigns end-to-end, from strategy and briefing through to execution and performance analysis.
• Experience within beauty, cosmetics, skincare or another fast-moving consumer category would be highly advantageous.
• A natural storyteller with the ability to translate brand positioning into compelling campaign concepts and consistent messaging across multiple channels.
• Strong creative briefing skills, with the ability to communicate ideas clearly and collaborate effectively with designers, content creators, agencies and wider marketing teams.
• Excellent project management and organisational skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines in a fast-paced environment.
• Confidence presenting campaign plans, creative ideas and performance results to senior stakeholders and cross-functional teams.
• A meticulous eye for detail, particularly when proofreading copy, reviewing creative assets and maintaining brand consistency.
• A commercially aware mindset, understanding how brand marketing contributes to awareness, customer acquisition, engagement and sales.
• Experience working cross-functionally with e-commerce, product development, influencer marketing, partnerships, social media and creative

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