Brand Marketing Manager

Get Recruited (UK) Ltd; Milton Keynes; On-site; GBP 50,000 - 60,000; Full time

Job summary

Get Recruited (UK) Ltd is seeking a Brand Marketing Manager for a Milton Keynes office-based role. You will shape brand storytelling, develop content campaigns and coordinate with creators to strengthen the brand voice and drive enquiries.

The role suits someone who can translate product and customer insight into compelling campaigns and manage content across channels. Working with sales and marketing colleagues, you will align briefs with lead generation goals and monitor campaign performance

Qualifications

• Experience shaping brand storytelling and campaigns across channels.
• Ability to translate customer insight into positioning and messaging.
• Proven track record of growing audience engagement through content.

Responsibilities

• Develop brand positioning and messaging for consistent customer communications.
• Turn product and experiences into compelling stories to drive enquiries.
• Create a focused content calendar and brief creators on objectives and messages.
• Coordinate brand campaigns across social media and touchpoints to maintain consistency.
• Review content performance and apply learnings to future campaigns.

Skills

Brand marketing

Campaign planning

Content strategy

Social media

Collaboration

Job description

BRAND MARKETING MANAGER

MILTON KEYNES - OFFICE BASED

£50,000-£60,000

THE OPPORTUNITY:

Want to shape the story behind an established brand and turn its audience into stronger customer demand?

Get Recruited is partnering with a growing international business looking for a Brand Marketing Manager to bring fresh ideas to its storytelling, content and campaigns. Working with content creators and videographers, you'll help give the brand a clearer voice and develop activity that supports its next stage of growth.

This would suit a Brand Manager or Brand and Marketing Manager who enjoys developing creative ideas, getting campaigns delivered and understanding what makes an audience respond.

THE BRAND MARKETING MANAGER ROLE:

• Develop brand positioning and messaging that explain the business's value clearly and consistently across customer communications.
• Turn products, design expertise and customer experiences into compelling stories that build interest and encourage enquiries.
• Bring the audience understanding of a Brand Manager and the campaign planning skills of a Brand and Marketing Manager to developing a focused content calendar.
• Brief content creators and videographers on campaign objectives, audiences and key messages, giving them clear direction and room to contribute.
• Refresh the Instagram approach, testing content themes and formats to improve audience growth, engagement and customer interest.
• Coordinate brand campaigns across social media and customer touchpoints, keeping messaging consistent from first impression through to enquiry.
• Assess potential partnerships and ambassador opportunities for audience relevance, brand fit and their ability to generate direct customer interest.
• Apply your experience as a Brand Manager or Brand and Marketing Manager to reviewing content performance and using the findings to improve future campaigns.
• Work with sales and wider marketing colleagues to understand customer questions, strengthen campaign briefs and connect brand activity with leads and conversions.

THE PERSON:

• Experience as a Brand Marketing Manager, Brand Manager or Brand and Marketing Manager, with responsibility for brand campaigns and content direction.
• Able to turn customer insight and product information into clear positioning, engaging stories and useful creative briefs.
• Evidence of improving social media engagement or audience growth through a considered content strategy.
• Confident collaborating with content creators and videographers, organising delivery and providing constructive feedback.
• Comfortable using campaign results to explain what worked, what needs to change and where to focus next.
• A Brand Manager or Brand and Marketing Manager who brings practical solutions, welcomes new ideas and enjoys working closely with colleagues in the office.

We are an equal opportunities employer and we never charge candidates a fee for our services.