Brand Manager

3Search; Falkirk; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

High impact role

Hybrid working

Opportunities to innovate

Job summary

A forward-thinking employer in Falkirk is seeking a Brand Manager to lead brand development and marketing initiatives. In this mid-senior level role, you will shape the brand's voice, manage campaigns, and collaborate across teams. Ideal candidates will have 5–7 years of B2B marketing experience and strong communication skills. This position offers a salary of up to £70,000 and a hybrid working model, allowing flexibility with 2 days in the office.

Qualifications

• 5–7 years’ B2B marketing experience within consulting, L&D or professional services.
• Proven ability to lead campaigns, ABM initiatives and integrated GTM activity.
• Strong writing, editing and storytelling skills.

Responsibilities

• Build and own the brand marketing calendar and roadmap for campaigns.
• Develop and refine brand voice, messaging and visual identity.
• Shape ICPs and personas to guide content and campaigns.

Skills

B2B marketing experience

Campaign leadership

Writing and editing

Cross-functional collaboration

Proficiency with HubSpot

Job description

Brand Manager

Our client is undergoing a major period of transformation and growth, bringing two established brands together into a unified global marketing function. With executive-level backing and minimal legacy constraints, this is a rare opportunity to shape a brand from the ground up. You’ll join a business that values creativity, experimentation, and fast iteration where your ideas directly influence visibility, customer perception, and commercial outcomes. As Brand Manager, you’ll bring order to ambiguity, elevate a respected name in the L&D space, and establish a scalable marketing foundation that supports long‑term growth. The Brand Manager will lead brand development, oversee multi‑channel marketing activity, and build the structure needed to take the brand’s next major leap.

Role Highlights

• Build and own the brand marketing calendar and roadmap for campaigns
• Develop and refine brand voice, messaging and visual identity across all touchpoints
• Shape ICPs and personas to guide content, campaigns and go‑to‑market alignment
• Collaborate across sales, product and customer teams to harmonise messaging
• Lead content review, approvals and governance to maintain consistency

You Will Need

• 5–7 years’ B2B marketing experience within consulting, L&D or professional services
• Proven ability to lead campaigns, ABM initiatives and integrated GTM activity
• Strong writing, editing and storytelling skills with a clear, enterprise‑ready voice
• Confident cross‑functional collaborator able to earn trust quickly
• Proficiency with HubSpot, GA4, keyword strategy and digital optimisation tools

Why You’ll Love It

• Build a brand function from the ground up with full executive support
• High impact, high visibility role within a scaling organisation
• Hybrid working with autonomy and ownership
• Opportunities to shape customer marketing, buyer experience and brand evolution
• Fast‑moving, entrepreneurial culture with room to innovate
• Hybrid working with 2 days a week in their Falkirk office
• Paying up to £70,000

Apply today to grow your career with a forward‑thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

E‑Learning Providers and Professional Training and Coaching