Cluster Sales Manager - Reading, Berkshire

Crowne Plaza Reading East; Wokingham; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Car allowance

Enhanced pension contributions

Hotel discounts

Professional development

Job summary

TROO Hospitality is seeking a Cluster Sales Manager for Reading, Berkshire. You will lead the commercial strategy across 4-5 hotels within the South region, driving revenue growth and cultivating key corporate, MICE, and agency relationships.

You will collaborate with General Managers, Revenue Management, and marketing to optimise performance, lead forecasting, and coach on-site sales teams where applicable. Regular travel across the region is required.

Qualifications

• Senior hotel sales leadership experience.
• Strong knowledge of the UK hospitality market.
• Proven ability to drive revenue growth across multiple properties.
• Experience managing key corporate, MICE, and agency relationships.
• Excellent negotiation and presentation skills.
• Highly organised, self-motivated, results-oriented, with a UK driving licence.

Responsibilities

• Develop and execute strategic sales plans to maximise revenue and profitability across 4-5 hotels.
• Lead all sales activities and manage portfolio of strategic accounts.
• Forecasting, budgeting, and performance reporting for the cluster.
• Build and develop relationships with GMs, revenue, and operations teams.
• Represent the cluster at industry events and client meetings.

Skills

Sales leadership

Forecasting

Negotiation

Presentation

Account management

Strategic planning

Communication

Travel readiness

Job description

Cluster Sales Manager - Reading, Berkshire
Competitive plus benefits package

Location Description

At TROO Hospitality, we are passionate about creating exceptional guest experiences while delivering outstanding commercial results for our hotel partners. As we continue to grow, we are looking for a strategic and results-driven Cluster Director of Sales to lead the commercial strategy across a portfolio of 4-5 hotels within the South region.

Job Description

The Role

• You will be responsible for developing and executing strategic sales plans that maximise revenue, market share, and profitability across your hotel cluster.
• Working closely with General Managers, Revenue Management, and operational teams, you will lead all sales activities, strengthen client relationships, and identify new business opportunities across corporate, MICE, leisure, and group segments.
• Key Responsibilities
• Develop and deliver cluster sales strategies aligned with business objectives.
• Drive revenue growth across 4-5 hotels through proactive sales activity and account management.
• Identify, secure, and grow key corporate, agency, group, and leisure business.
• Manage and develop a portfolio of strategic accounts.
• Lead sales forecasting, budgeting, and performance reporting.
• Conduct regular market analysis to identify trends, opportunities, and competitive positioning.
• Support hotels with local business development initiatives and networking opportunities.
• Collaborate with Revenue Management and Marketing teams to optimise commercial performance.
• Build, coach, and inspire property-based sales teams where applicable.
• Represent TROO Hospitality at industry events, exhibitions, and client meetings.

What We Are Looking For

• Proven experience in a senior hotel sales leadership role, ideally at Cluster Director of Sales level.
• Strong knowledge of the UK hospitality market.
• Demonstrable success in driving revenue growth across multiple hotel properties.
• Experience managing key corporate, MICE, and agency relationships.
• Commercially astute with strong analytical and forecasting skills.
• Exceptional negotiation, presentation, and communication abilities.
• Highly organised, self-motivated, and results-oriented.
• Full UK driving licence and willingness to travel regular y across the region.

What We Offer

• Competitive salary and performance-related bonus.
• Car allowance.
• Enhanced Pension Contributions
• Hotel and hospitality discounts.
• Professional development and career progression opportunities.
• The opportunity to join a growing and ambitious hospitality management company

Troo Benefits

• Food & Beverage Discounts: Calling all foodies! Enjoy mouthwatering discounts at our restaurants and bars.
• Employee Discount Rates: As a TROO Hospitality team member, you get exclusive access to unbeatable travel discounts at our hotels and across the IHG portfolio. Extend the adventure to your loved ones with Friend and Family Rates, making your travel dreams a reality at unbeatable prices.
• Employee Assistance Programme: We care about your well-being, which is why we offer an Employee Assistance Programme to provide support and guidance when life throws its curveballs. Consider it your trusty sidekick in times of need.