Cluster Sales Director

RBH- Sales & Marketing; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Free meals on duty

Uniform offered and dry cleaned

Discounted employee friends & family

Food and beverage discounts

Christmas gifts and employee parties

Introduce a friend scheme

Cycle 2 work scheme

UK attraction discounts @ Merlin Enter

Taste card

Life assurance scheme

Wage stream

Employee assistance programme

Arora star employee recognition

Long service recognition award

Job summary

Arora Group is seeking a Cluster Sales Director for the Heathrow cluster of hotels, responsible for maximising MICE, corporate, and leisure sales. Lead ownership of a robust pipeline and collaboration with hotel brands, agents, and corporate clients to drive revenue across multiple properties.

Role focuses on strategic account development, revenue growth, and strong client relationships. Travel between properties and external meetings is expected; 4-star hotel experience is advantageous.

Qualifications

• Previous experience in Large scale MICE sales within hotels, event agencies or corporate environments.
• Strong knowledge of the London MICE Market including key agencies, corporate bookers and market trends
• Strong organizational skills and attention to detail.
• Very good at multi-tasking and remaining calm under pressure.
• Excellent communicator with a high standard of written and spoken English.
• A smart and professional appearance.
• 4-star hotel experience in a similar role a real advantage.

Responsibilities

• Maximise all relevant sales opportunities across assigned segments within Heathrow cluster.
• Own and manage Groups, Meetings and Events pipeline.
• Work with hotel brands, Arora central sales team, key agents and corporate clients.
• Drive sales performance across MICE, Corporate and Leisure.
• Maintain pipeline visibility through forecasting, activity tracking and conversion reporting.
• Assist in preparation of annual sales & marketing budgets.
• Ensure that all FAM trips work towards an ROI concept.
• Develop and implement strategic Account Development Plans to support delivery against MICE, Corporate and Leisure revenue targets.
• Strategically position business across the most appropriate property within the cluster to maximise overall revenue.
• Develop, nurture, and understand the MICE community from both the agents and direct corporate.
• Proactively target senior-level decision makers, event agencies, corporate bookers, and association contacts to generate new enquiries and long-term group and event partnerships.
• Regular face to face client appointments both in house and external.
• Regular follow up with existing MICE bookers for future business.
• Ensure the cluster maintains a strong presence and optimal positioning across key MICE & Corporate platforms to maximise visibility, enquiries, and revenue opportunities.

Skills

MICE sales

Account development

Forecasting

Client meetings

Negotiation

Job description

About us... Join our team across three exceptional Heathrow properties – Radisson Blu Hotel & Conference Centre, Renaissance London Heathrow Hotel and Sofitel London Heathrow. Together, our hotels offer a diverse mix of contemporary and luxury hospitality, extensive meeting and event facilities, and outstanding dining experiences, welcoming business, and leisure guests from across the globe. As part of our cluster team, you'll have the opportunity to work in a dynamic, fast-paced environment where delivering exceptional guest experiences is at the heart of everything we do.

A bit about what you will do...

The Cluster Sales Director will maximise all relevant sales opportunities across assigned segments within the Heathrow cluster of hotels, with senior-level ownership for proactively building, managing and converting a robust Groups, Meetings and Events pipeline, by working with the different brands, Arora central sales team, key agents, corporate clients.

• The Cluster Sales Director will maximise sales opportunities across all key market segments, including MICE, Corporate and Leisure, within the Heathrow cluster of hotels. The role has senior-level ownership for driving both corporate transient and group business, proactively building, managing, and converting a robust sales pipeline across Groups, Meetings and Events. Working closely with the hotel brands, the Arora central sales team, key agents and corporate clients, the role will maximise revenue opportunities and drive sales performance across the cluster.
• Drive sales performance across MICE, Corporate and Leisure segments, maximising opportunities for room hire, food and beverage and associated bedroom revenue targets.
• Regular focus on room hires, food and beverage and associated bedroom targets per month.
• Maintain clear pipeline visibility through regular forecasting, activity tracking, and conversion reporting for senior commercial review.
• Assist in preparation of annual sales & marketing budgets.
• Ensure that all FAM trips work towards an ROI concept.
• Develop and implement strategic Account Development Plans to support delivery against MICE, Corporate and Leisure revenue targets.
• Strategically position business across the most appropriate property within the cluster to maximise overall revenue, profitability, and guest experience.
• Develop, nurture, and understand the MICE community from both the agents and direct corporate.
• Proactively target senior-level decision makers, event agencies, corporate bookers, and association contacts to generate new enquiries and long-term group and event partnerships.
• Regular face to face client appointments both in house and external.
• Regular follow up with existing MICE bookers for future business.
• Ensure the cluster maintains a strong presence and optimal positioning across key MICE & Corporate platforms to maximise visibility, enquiries, and revenue opportunities.

More about you...

• Previous experience in Large scale MICE sales within hotels, event agencies or corporate environments.
• Strong knowledge of the London MICE Market including key agencies, corporate bookers and market trends
• Strong organizational skills and attention to detail.
• Very good at multi-tasking and remaining calm under pressure.
• Excellent communicator with a high standard of written and spoken English.
• A smart and professional appearance.
• 4-star hotel experience in a similar role a real advantage.

Salary – Competitive

Holiday – 28 days holiday, enhanced after 5 years of service.

But there’s more...

• Free meals on duty.
• Uniform offered and dry cleaned.
• Discounted employee friends & family rates at Arora Hotels.
• Food and beverage discounts.
• Christmas gifts and employee parties.
• Introduce a friend scheme.
• Cycle 2 work scheme.
• UK attraction discounts @ Merlin Entertainments.
• Taste card.
• Life assurance scheme.
• Wage stream.
• Employee assistance programme.
• Arora star employee recognition.
• Long service recognition award.

Grow with us...

We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are excitingopportunities for career progression and development across our properties and brands.

Compensation: Competitive salary