Cluster Sales Manager

Crowne Plaza Hotel; Reading; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Car allowance

Enhanced Pension Contributions

Hotel discounts

Career progression opportunities

Food & Beverage discounts

Employee travel discounts

Employee assistance programme

Job summary

TROO Hospitality is seeking a strategic Cluster Director of Sales to drive commercial strategy across a portfolio of 4-5 hotels in the South region. You will work with General Managers, Revenue Management and operations to maximise revenue and market share.

You will lead sales activity, manage key accounts, and develop a high-performing sales team, while representing TROO at industry events and client meetings. This role requires strong leadership and regional travel.

Qualifications

• Senior hotel sales leadership experience, ideally cluster level
• Strong knowledge of the UK hospitality market
• Proven ability to drive revenue growth across multiple properties
• Experience managing corporate, MICE, and agency relationships
• Commercially astute with forecasting capabilities
• Excellent negotiation, presentation and communication skills
• Highly organised, self-motivated and results oriented
• Full UK driving licence and willingness to travel regularly across the region

Responsibilities

• Develop and deliver cluster sales strategies aligned with business objectives.
• Drive revenue growth across 4-5 hotels through proactive sales activity and account management.
• Identify, secure, and grow key corporate, agency, group, and leisure business.
• Manage and develop a portfolio of strategic accounts.
• Lead sales forecasting, budgeting, and performance reporting.
• Conduct regular market analysis to identify trends and opportunities.
• Support hotels with local business development initiatives and networking opportunities.
• Collaborate with Revenue Management and Marketing teams to optimise performance.
• Build, coach, and inspire property-based sales teams where applicable.
• Represent TROO Hospitality at industry events and client meetings.

Skills

Sales leadership

Hotel industry knowledge

Forecasting

Account management

Negotiation

Presentation

Communication

Analytical thinking

Organisation

Driving licence

Job description

At TROO Hospitality, we are passionate about creating exceptional guest experiences while delivering outstanding commercial results for our hotel partners. As we continue to grow, we are looking for a strategic and results-driven Cluster Director of Sales to lead the commercial strategy across a portfolio of 4-5 hotels within the South region.

Job Description

The Role

You will be responsible for developing and executing strategic sales plans that maximise revenue, market share, and profitability across your hotel cluster. Working closely with General Managers, Revenue Management, and operational teams, you will lead all sales activities, strengthen client relationships, and identify new business opportunities across corporate, MICE, leisure, and group segments.

Key Responsibilities

• Develop and deliver cluster sales strategies aligned with business objectives.
• Drive revenue growth across 4-5 hotels through proactive sales activity and account management.
• Identify, secure, and grow key corporate, agency, group, and leisure business.
• Manage and develop a portfolio of strategic accounts.
• Lead sales forecasting, budgeting, and performance reporting.
• Conduct regular market analysis to identify trends, opportunities, and competitive positioning.
• Support hotels with local business development initiatives and networking opportunities.
• Collaborate with Revenue Management and Marketing teams to optimise commercial performance.
• Build, coach, and inspire property-based sales teams where applicable.
• Represent TROO Hospitality at industry events, exhibitions, and client meetings.

What We Are Looking For

• Proven experience in a senior hotel sales leadership role, ideally at Cluster Director of Sales level.
• Strong knowledge of the UK hospitality market.
• Demonstrable success in driving revenue growth across multiple hotel properties.
• Experience managing key corporate, MICE, and agency relationships.
• Commercially astute with strong analytical and forecasting skills.
• Exceptional negotiation, presentation, and communication abilities.
• Highly organised, self-motivated, and results-oriented.
• Full UK driving licence and willingness to travel regularly across the region.

What We Offer

• Competitive salary and performance-related bonus.
• Car allowance.
• Enhanced Pension Contributions
• Hotel and hospitality discounts.
• Professional development and career progression opportunities.
• The opportunity to join a growing and ambitious hospitality management company

• Food & Beverage Discounts: Calling all foodies! Enjoy mouthwatering discounts at our restaurants and bars.
• Employee Discount Rates: As a TROO Hospitality team member, you get exclusive access to unbeatable travel discounts at our hotels and across the IHG portfolio. Extend the adventure to your loved ones with Friend and Family Rates, making your travel dreams a reality at unbeatable prices.
• Employee Assistance Programme: We care about your well-being, which is why we offer an Employee Assistance Programme to provide support and guidance when life throws its curveballs. Consider it your trusty sidekick in times of need.