Chief Digital Growth Lead: E‑Commerce & Delivery Marketing

Boparan Restaurant Group; Birmingham; On-site; GBP 90,000 - 140,000; Full time

Job summary

Boparan Restaurant Group is seeking a commercially driven Head of E-Commerce, Digital & Delivery Marketing to lead digital growth across BRG brands from our Birmingham base. You will own OOR, CRM, loyalty, apps and paid media, partnering with delivery platforms and cross-functional teams to drive profitable incremental sales.

You will shape strategies, manage budgets, and lead a team to deliver measurable revenue growth while improving guest experience across digital touchpoints.

Qualifications

• Significant digital, e-commerce, growth or performance marketing experience within a multi-site consumer business.
• Direct experience of food delivery and the restaurant/QSR delivery ecosystem.
• Strong experience working with delivery aggregators and understanding their commercial and marketing models.
• Proven track record of driving measurable digital revenue growth.
• Strong CRM and customer lifecycle marketing experience.
• Experience of app and/or loyalty programme growth.
• Strong understanding of paid digital media and experience managing external media/performance agencies.

Responsibilities

• Own the marketing strategy and commercial performance of BRG’s OOR and delivery channels across the portfolio.
• Develop and own the annual OOR growth and marketing strategy across BRG brands.
• Own marketing relationships with key delivery aggregators and partners (Deliveroo, Uber Eats, Just Eat).
• Build the promotional and activation calendar for delivery with balanced revenue growth, guest acquisition and profitability.
• Identify opportunities to grow direct ordering and reduce reliance on third-party channels where commercially appropriate.
• Lead test-and-learn across pricing, promotions, merchandising, media, bundles and customer journeys.
• Produce clear weekly and monthly OOR reporting, translating performance data into actions and recommendations.
• Own the CRM strategy across the BRG portfolio with personalised, relevant guest communication.
• Own the commercial development and marketing performance of BRG’s apps and loyalty propositions.

Skills

Digital marketing

E-commerce

Delivery marketing

CRM

Customer lifecycle

Analytics

Stakeholder management

Leadership

Job description

Boparan Restaurant Group is seeking a commercially driven Head of E-Commerce, Digital & Delivery Marketing to lead digital growth across BRG brands from our Birmingham base. You will own OOR, CRM, loyalty, apps and paid media, partnering with delivery platforms and cross-functional teams to drive profitable incremental sales.

You will shape strategies, manage budgets, and lead a team to deliver measurable revenue growth while improving guest experience across digital touchpoints.