Growth Campaign Lead for Hospitality Brand

Boparan Restaurant Group; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

Boparan Restaurant Group's Slim Chickens brand in the UK is seeking a Campaigns Manager to own planning, development and end-to-end delivery of the UK marketing campaign calendar. This commercially focused role oversees cross-functional campaigns across Marketing, Operations, Food, Digital, Commercial and Finance, translating brand strategy and guest insight into measurable campaigns.

Reporting to Marketing Director, you will lead from insight to post-campaign evaluation, balance brand building

Qualifications

• 5–7+ years of experience in commercial marketing, campaign management or brand marketing
• Experience leading integrated campaigns from strategy through evaluation
• Strong understanding of how marketing activity influences sales, frequency and guest behaviour
• Excellent stakeholder management and ability to influence across functions

Responsibilities

• Own and deliver the annual and quarterly marketing campaign calendar
• Lead end-to-end integrated campaigns from brief to execution and evaluation
• Create clear briefs for creative, media, digital, CRM, social and PR
• Manage campaign budgets and track spend against agreed budgets
• Collaborate across Marketing, Operations, Finance and Digital to ensure delivery
• Turn insights into actionable recommendations and learnings

Skills

Campaign management

Brand marketing

Cross-functional leadership

Stakeholder management

Project management

Commercial acumen

Hospitality marketing

Job description

Boparan Restaurant Group's Slim Chickens brand in the UK is seeking a Campaigns Manager to own planning, development and end-to-end delivery of the UK marketing campaign calendar. This commercially focused role oversees cross-functional campaigns across Marketing, Operations, Food, Digital, Commercial and Finance, translating brand strategy and guest insight into measurable campaigns.

Reporting to Marketing Director, you will lead from insight to post-campaign evaluation, balance brand building