Director of Digital Growth & Loyalty

The Ivy Collection; Greater London; On-site; GBP 150,000 - 180,000; Full time

Benefits offered by this job

100% discount for you and up to 3 friends when dining

30% discount in wider group restaurants

Competitive Industry pay

Bonus Scheme

Extra holiday allowance after 5 years

Job summary

A renowned restaurant group is seeking a Director of Digital Marketing to lead their digital transformation and commercial growth strategy. The role encompasses managing the end-to-end digital ecosystem including CRM and eCommerce channels with full P&L responsibility. The ideal candidate will drive data-led innovation, foster a culture of agility, and report performance to the Senior Leadership Team. This role is office-based in Fitzrovia with restaurant visits. Excellent benefits include up to 100% dining discounts and a bonus scheme.

Responsibilities

• Define the long-term digital vision aligned with business objectives.
• Take responsibility for digital revenue generation and customer acquisition.
• Direct integration of digital platforms to enhance customer experience.
• Utilize insights to inform product development and business strategy.
• Lead and mentor the digital team for scalability and adaptability.
• Partner with finance and operations to align digital investments.

Skills

Digital transformation leadership

Strategic vision and commercial acumen

CRM and loyalty strategy

eCommerce management

Customer experience optimization

Data governance and compliance

Job description

A renowned restaurant group is seeking a Director of Digital Marketing to lead their digital transformation and commercial growth strategy. The role encompasses managing the end-to-end digital ecosystem including CRM and eCommerce channels with full P&L responsibility. The ideal candidate will drive data-led innovation, foster a culture of agility, and report performance to the Senior Leadership Team. This role is office-based in Fitzrovia with restaurant visits. Excellent benefits include up to 100% dining discounts and a bonus scheme.