Channel Sales Manager

Whiteoak Associates; Milton Keynes; On-site; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Electric company car/allowance

Job summary

Whiteoak Associates in Milton Keynes is seeking a Channel Sales Manager to own and grow a £ multi-million channel opportunity with a national dealer and VAR network across the UK.

The role combines strategic account management with new business development, focusing on building relationships with directors and senior decision-makers, expanding product penetration, and recruiting new partners while supporting partner sales teams.

Responsibilities

• Managing and growing relationships with approximately 200 dealers and VARs.
• Building relationships with directors, owners and senior decision-makers.
• Increasing sales volumes and product penetration through existing channel partners.
• Identifying, recruiting and onboarding new channel partners across the UK.
• Supporting partner sales teams with product training, sales development and joint customer visits.
• Developing account plans and identifying opportunities to increase revenue.

Job description

Channel Sales Manager – Materials Handling

Milton Keynes | National UK Territory | £50k-£55k Basic + 20% OTE + Electric Company Car/Allowance

Want to take ownership of a £ multi-million channel opportunity rather than simply manage existing accounts?

We're looking for an experienced Channel Sales Manager to join an established materials handling business and drive growth through a national network of approximately 200 dealers and value-added resellers.

This is a highly relationship-driven and commercially focused role, combining strategic account management with new business development.

The role

You’ll be responsible for:

• Managing and growing relationships with approximately 200 dealers and VARs.
• Building relationships with Directors, owners and senior decision‑makers.
• Increasing sales volumes and product penetration through existing channel partners.
• Identifying, recruiting and onboarding new channel partners across the UK.
• Supporting partner sales teams with product training, sales development and joint customer visits.
• Developing account plans and identifying opportunities to increase revenue.