Area Sales Manager

Sales Recruit UK; United Kingdom; On-site; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Company Car

Benefits

20% Bonus

Job summary

A growing multinational company in the United Kingdom is looking for a Sales professional to develop strong channels across installers, contractors, and resellers. The ideal candidate will have experience creating and converting demand within their markets. This role offers a competitive salary of £50,000–£55,000 plus a 20% bonus, and the potential to grow into a Regional Sales Manager position as the company scales operations. Company benefits include a company car and additional perks.

Qualifications

• Experience working through installers, contractors, or distribution channels.
• Understand how to create demand and convert it.
• Ability to influence multiple stakeholders.

Responsibilities

• Develop a channel and build demand in the market.
• Ensure demand flows through the distribution network.
• Build relationships and create momentum over time.

Skills

Relationship management

Demand generation

Sales channel development

Job description

£50,000–£55,000 Basic + 20% Bonus + Company Car + Benefits

This isn’t a start-up.

It’s a proven, multi-million-pound business with a long-standing European presence, now investing properly in the UK.

The infrastructure is in place.

The backing is there.

And an experienced UK Managing Director has been brought in to build and lead a serious sales operation.

Alongside that, there’s a strong pipeline of new products launching over the next 12 months, supported by major brand collaborations.

This is about building presence in a market that’s ready for it, with the support behind you to do it properly.

The role

This is about developing a channel, not just selling into it.

You’ll be working across installers, contractors and resellers, building demand in the market and then ensuring that demand flows through your distribution network.

It’s a push–pull role.

You influence at installer level, create demand on site, and then work closely with your reseller partners to make sure that demand converts into consistent, repeatable business.

This is a relationship-led role where performance comes from credibility, consistency and the ability to build momentum over time.

What we’re looking for

• Experience working through installers, contractors or distribution channels
• Someone who understands how to create demand as well as convert it
• A relationship‑led salesperson who can influence multiple stakeholders
• Comfortable building a territory with structure and intent

You might be a senior sales rep looking for more visibility and impact, or already managing an area but still very much hands‑on.

This is the early stage of a well‑backed UK growth plan, not a speculative venture.

As the business scales over the next three years, the structure will grow around the people who come in now.

This role is positioned to develop into a Regional Sales Manager role, with the opportunity to build and lead your own team as that growth takes shape.