Channel / Trade Marketing Manager

Sanderson King; Greater London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A high-growth building products business based in London is seeking a Channel Marketing Manager to enhance growth through strategic marketing initiatives. The successful candidate will have over 5 years of B2B marketing experience and strong stakeholder management skills. This hands-on role offers a competitive salary range of £45,000–£55,000 plus a performance-based bonus, operating in a dynamic, purpose-driven environment.

Qualifications

• 5+ years of B2B marketing experience, ideally in a channel or distribution-led environment.
• Proficient in CRM systems, preferably MS Dynamics.
• Strong stakeholder management skills across various teams.

Responsibilities

• Act as the primary marketing partner to assigned channel accounts.
• Develop and implement partner marketing plans to increase demand.
• Identify growth opportunities within the channel.

Skills

B2B marketing experience

Stakeholder management

Budget management

Project management

CRM systems proficiency

Advanced PowerPoint skills

Advanced Excel skills

Fluent English

Job description

Location: London (3 days per week minimum)

Competitive Salary up to c£45,000£55,000+ + Performance-Based Bonus

We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions.

This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.

The Role

The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact.

This is a hands‑on role balancing strategic planning with disciplined execution and clear ROI accountability.

Key Responsibilities

• Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
• Develop and implement annual partner marketing plans to drive awareness, lead generation and sell‑through performance
• Identify growth opportunities within the channel and design targeted activation programmes
• Manage and optimise regional marketing budgets with a strong focus on return on investment
• Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
• Develop scalable marketing toolkits and point‑of‑sale programmes to drive pull‑through demand
• Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow‑up
• Collaborate cross‑functionally with brand, communications and sales teams to maximise visibility and launch impact
• Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach

About You

• 5+ years’ B2B marketing experience, ideally within a channel or distribution‑led environment
• Demonstrated ability to link marketing activity to measurable commercial outcomes
• Strong stakeholder management skills across sales, partners and cross‑functional teams
• Experience managing budgets with a performance optimisation mindset
• Structured project management capability with the ability to manage multiple initiatives simultaneously
• Proficient in CRM systems (MS Dynamics preferred)
• Advanced PowerPoint and Excel skills
• Fluent English required; additional languages advantageous