Channel Marketing Lead

Hypervolt Limited; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm at the forefront of the electric vehicle revolution is seeking a dynamic Channel Marketing Lead. In this pivotal role, you will craft and execute marketing strategies that enhance partner engagement and drive revenue growth across key channel partners. You will collaborate with sales, product, and digital teams to create impactful campaigns tailored to meet the unique needs of each partner. This is an exciting opportunity to join a fast-growing leader in the EV space, where your contributions will help shape the future of sustainable transportation and make a real impact on the industry.

Benefits

Competitive salary

Career growth opportunities

Collaborative culture

Innovative environment

Qualifications

• 5+ years of experience in channel marketing, ideally within EV or energy sectors.
• Strong understanding of wholesale, distribution, and utility partner dynamics.

Responsibilities

• Develop targeted marketing strategies for wholesalers and installers.
• Analyze channel performance data to optimize marketing strategies.

Skills

Channel Marketing

B2B Marketing

Partner Marketing

Communication Skills

Data-driven Marketing Analytics

EV Technology Knowledge

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

CRM Platforms

Job description

Hypervolt is at the forefront of the electric vehicle charging revolution, dedicated to providing innovative and reliable EV charging solutions. We launched in 2021 with the bold ambition to transform the EV charging space through a relentless focus on the customer experience, great software, and beautifully designed British hardware.

In a short timeframe, we became Trustpilot's highest rated EV charging manufacturer in the industry. We are proud to have been named the third fastest growing company in the UK, as part of the Deloitte Fast 50, and 6th fastest growing company in EMEA, as part of the Deloitte Fast 500.

Additionally, Hypervolt was voted DrivingElectric’s Home EV Charger of the Year 2023 & 2024, a testament to our focus on innovation and democratising EV ownership.

Location: London
Company: Hypervolt – Leading the Charge in EV Innovation

Hypervolt is at the forefront of the EV revolution, delivering cutting-edge charging solutions that redefine convenience, efficiency, and sustainability. As we continue to expand our footprint, we are seeking a dynamic Channel Marketing Lead to drive growth across our key channel partners—wholesalers & distributors, installers, and energy & utility companies.

About the Role

As the Channel Marketing Lead, you will develop and execute marketing strategies that enhance partner engagement, drive revenue growth, and solidify Hypervolt’s leadership in the EV charging space. You’ll collaborate with sales, product, and digital teams to create high-impact campaigns tailored to each channel's unique needs.

Key Responsibilities

1. Develop and implement targeted marketing strategies for wholesalers, installers, and energy & utility partners to drive demand and sales.
2. Design co-marketing programs, sales enablement initiatives, and promotional campaigns that align with partner business models.
3. Define and manage marketing budgets for channel initiatives, ensuring optimal ROI.

Partner Engagement & Enablement

1. Build and maintain strong relationships with channel partners, ensuring alignment on joint marketing initiatives.
2. Develop marketing toolkits, sales collateral, and training materials to support partner success.
3. Drive partner loyalty through incentives, certifications, and exclusive marketing opportunities.

Performance Tracking & Optimization

1. Analyze channel performance data to measure campaign effectiveness and optimize strategies.
2. Work closely with sales teams to track lead generation, conversion rates, and revenue impact.
3. Regularly review partner feedback to refine marketing approaches and improve engagement.

Collaboration & Cross-Functional Work

1. Partner with digital marketing to align channel campaigns with online and offline strategies.
2. Work with product teams to ensure partners are equipped with the latest product insights and messaging.
3. Coordinate with customer success and sales to enhance partner experience and drive retention.

What You Bring

1. 5+ years of experience in channel marketing, B2B marketing, or partner marketing, ideally within EV, energy, or a related technology sector.
2. Strong understanding of wholesale, distribution, installer, and utility partner dynamics.
3. Proven track record of developing and executing B2B marketing campaigns that drive revenue.
4. Experience with HubSpot, CRM platforms, and data-driven marketing analytics.
5. Excellent communication skills, with the ability to influence internal teams and external partners.
6. A passion for EV technology, sustainability, and innovation.

Why Hypervolt?

1. Join a fast-growing leader in the EV space, making a real impact on sustainability.
2. Work with top-tier channel partners and shape the future of EV adoption.
3. A collaborative and innovative culture where your ideas drive growth.
4. Competitive salary, benefits, and career growth opportunities.