Car Sales Manager

Perfect Placement; Sunderland; On-site; GBP 35,000 - 80,000; Full time

Benefits offered by this job

EV company car

Annual leave 22 days + 8 bank holidays

Staff purchase discounts

Leadership opportunities

Job summary

Perfect Placement are recruiting on behalf of a respected franchise-approved car dealership in Cardiff for the position of Car Sales Manager. You will oversee the new and used vehicle sales team and drive targets.

Formulate strategies to optimise profitability from vehicle sales, finance, insurance and accessories, while managing stock, forecourt operations and customer satisfaction. This role offers a basic salary of £35,000 with uncapped on‑target earnings, plus an EV company car, generous

Qualifications

• Proven management experience within a franchise-approved car dealership.
• Strong track record in vehicle sales management, ideally in a mid-large dealership.
• Experience with F&I processes and profitability strategies.

Responsibilities

• Oversee the activities of the new and used vehicle sales team to meet and exceed sales targets.
• Formulate and implement strategies to optimise profitability from vehicle sales, finance, insurance, and accessories.
• Manage vehicle purchasing, stock control, and forecourt operations.
• Drive customer satisfaction and retention through effective team leadership and personal example.
• Collaborate with senior management to develop policies and procedures that enhance dealership performance.
• Maintain high standards of process efficiency and cost control within the sales department.
• Act as a role model for dealership standards and brand representation, ensuring excellent customer experience.

Skills

Franchise car dealership management

Sales leadership

F&I knowledge

Strategic planning

UK driving licence

Job description

We are currently recruiting on behalf of a respected franchise-approved car dealership in Cardiff for the position of Car Sales Manager.

Benefits of the Car Sales Manager:

• Basic salary of £35,000 per annum
• Uncapped on-target earnings exceeding £75,000 annually, linked to sales performance
• Personal Electric Vehicle (EV) company car
• 22 days annual leave plus 8 bank holidays, increasing to up to 33 days with service
• Scheduled day off in the week and every other weekend off
• Various internal benefits including staff purchase discounts
• Opportunity to lead and shape a successful sales team within a well-established dealership

Duties of the Car Sales Manager:

• Oversee the activities of the new and used vehicle sales team to meet and exceed sales targets
• Formulate and implement strategies to optimise profitability from vehicle sales, finance, insurance, and accessories
• Manage vehicle purchasing, stock control, and forecourt operations
• Drive customer satisfaction and retention through effective team leadership and personal example
• Collaborate with senior management to develop policies and procedures that enhance dealership performance
• Maintain high standards of process efficiency and cost control within the sales department
• Act as a role model for dealership standards and brand representation, ensuring excellent customer experience

Requirements of the Car Sales Manager:

• Proven management experience within a franchise-approved car dealership
• Successful track record in vehicle sales management, ideally within a busy or medium to large-sized dealership
• Strong background in Finance & Insurance (F&I)
• Demonstrable leadership skills with a focus on team motivation and development
• Ability to develop and implement effective sales strategies
• Valid UK driving licence with minimal points
• Experience leading a team within a fast-paced automotive environment is essential

This is an excellent opportunity for an experienced Car Sales Manager to join a forward-thinking dealership in Cardiff and to contribute to their ongoing success. The role offers significant earning potential, career development, and the chance to lead a professional sales team.