Campaign Planning Manager

Schroders; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global investment manager is seeking a Marketing Campaign Planning Manager to oversee multiple campaigns and manage budgets. The ideal candidate will have 5-7 years of experience in marketing within the asset or wealth management sectors. Responsibilities include planning and executing campaigns, collaborating with various teams, and utilizing analytics to optimize performance. This role requires strong leadership and interpersonal skills in a dynamic, inclusive environment.

Qualifications

• 5-7 years in roles planning and managing end-to-end marketing campaigns.
• Experience managing marketing budgets and reporting on expenditures.
• Ability to use data and analytics to drive marketing decisions.
• Exposure to working on global or multi-regional campaigns.
• Proven ability to collaborate with senior stakeholders.

Responsibilities

• Own the planning and roll-out schedules of key campaigns.
• Work with the Head of Planning to maintain quality standards.
• Organise campaign production squads and manage overall budgets.
• Monitor campaign performance and track KPIs.

Skills

Campaign management

Budget management

Resource capacity planning

Project delivery digital platforms

Interpersonal skills

Education

Marketing degree or equivalent

Professional certifications (CIM, DMI, PMP)

Tools

CMS Platforms

Job description

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Job Description

Marketing Campaign Planning Manager

Job title: Marketing Campaign Planning Manager

Business Area: Asset Management

Location: London

Reporting to: Head of Planning & Production

Who we're looking for

An accomplished senior marketing professional with experience in asset or wealth management industries, specializing in campaign and project planning, budget management, and resource capacity planning.

Candidates must have strong recent experience of in overseeing multiple end-to-end marketing campaigns & projects simultaneously and significant proficiency in using project management and campaign delivery digital platforms including web-based CMS systems. They will have strong interpersonal skills, having experience working across a large matrix organisation. Leadership experience is crucial, as the role involves fostering collaboration across regions, and bringing together colleagues from across the various marketing disciplines.

About Schroders

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents, and we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.

The base

We moved into our new HQ in the City of London in 2018. We are close to our clients, in the heart of the UK's financial centre. And we have everything we need to work flexibly.

The team

The Planning and Production team is responsible for overseeing the end-to-end execution of multi-channel marketing campaigns and projects while ensuring alignment with business objectives and regional needs. We are also responsible for the creative production workflow and collaborating cross-department for campaign performance reporting. We are a high-performing team, encouraging a collaborative and agile culture.

What you'll do

• Own the planning and roll-out schedules of key central campaign and projects.
• Work with the Head of Planning and Production to assign resource and maintain quality standards across all activity.
• Organise campaign production squads by prioritising resources and manage the overall budget of each major campaign/project.
• Work closely with the other CoEs and marketing colleagues based in our global regions to ensure alignment with local goals and seasonal factors.
• Standardise planning workflows, including leading the campaign briefing process, ensuring clear and structured briefs for the Marketing Campaign Production Managers.
• Act as a leader within the Marketing Planning & Production team.
• Manage cross-team collaboration and stakeholder relationships, ensuring campaigns meet regulatory, legal, and risk requirements.
• Monitor campaign performance, track KPIs, and lead campaign planning, budget management, and resource utilisation to maximize campaign effectiveness.

The knowledge, experience and qualifications that will help

• 5-7 years in roles planning and managing end-to-end marketing campaigns and projects, particularly focusing on campaign delivery strategy, resource allocation, and execution across multiple channels. B2B marketing experience is preferential.
• Experience managing marketing budgets, with the ability to report and provide commentary on major expenditure.
• Ability to use data and analytics to drive marketing decisions, optimise campaign performance, and track KPIs against campaign objectives.
• Exposure to working on global or multi-regional campaigns is important, as the role involves adapting campaigns to different markets and collaborating across geographies.
• Proven ability to collaborate with senior stakeholders, cross-functional teams, and regional hubs.
• Experience in the asset and wealth management sector would be valuable.
• A proficient understanding of digital marketing strategies and platforms including CMS.
• Relevant qualifications would include Marketing and/or management degree. Professional certifications such as the Chartered Institute of Marketing (CIM), Digital Marketing Institute (DMI), or Project Management Professional (PMP).

What you'll be like

• Motivated, highly organised and driven, who has a keen eye for operations.
• Passion for project delivery, stakeholder engagement and digital marketing.
• Desire to seek out and embrace new ways of working and marketing techniques.
• Takes a flexible, agile decision-making approach to shape strategic direction.
• Responds positively to change.
• Takes personal accountability for ensuring that processes, risks, and controls are applied.
• Champions a culture where all colleagues feel valued and understand the role they play in the success of the business.
• High level of energy and enthusiasm, and a positive attitude to break down barriers and get things done.

We recognise potential, whoever you are

Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.

About Us

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.