Campaign Marketing Executive

Forward Role Recruitment; Altrincham; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

Forward Role Recruitment is seeking a Campaign Marketing Executive to join their Sales & Marketing team in Altrincham on a hybrid basis for a 12-month fixed-term contract.

You will own campaign delivery, drive lead generation for a B2B audience, and manage the full lifecycle from audience to reporting.

This hands-on role requires strong written English, paid media experience, and the ability to turn digital activity into real pipeline. Experience in SaaS or marketing agencies is a plus.

Qualifications

• Paid media experience across PPC, Display, paid social, SEO and GA.
• B2B lead generation experience with ABM focus.
• Commercial awareness in a B2B context.
• Excellent written and spoken English with attention to detail.
• Self-starter, adaptable, and able to work under pressure.
• Bonus CIM or marketing degree.

Responsibilities

• Own delivery of campaign strategy from planning to execution.
• Collaborate with external PPC agency to drive pipeline.
• Support B2B and ABM campaigns to generate new customers.
• Manage full campaign lifecycle: audience, messaging, budget, performance.
• Create campaign content including landing pages aligned to strategy.
• Track performance and provide insights for optimisation.

Skills

Paid media

B2B lead generation

SEO

Google Analytics

Strong writing

Education

Marketing degree or CIM

Job description

Campaign Marketing Executive
Location: Altrincham (Hybrid)
Salary: £28,000 - £32,000
Contract: 12 Month FTC

Are you a paid-media savvy marketer looking to make your mark on a B2B Lead Generation function?

We're recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract.

This is a hands-on, campaign-focused role for someone who understands what it takes to turn digital activity into real pipeline: MQLs, SQLs, and new business.

What you'll be doing:

• Owning campaign delivery: planning, developing and implementing the organisation's overall campaign strategy, working closely with an external PPC agency and the Sales Development Manager
• Driving lead generation: supporting B2B and ABM campaigns designed to generate new customers and repeat business
• Managing the full campaign lifecycle: audience identification, core messaging, budget management and performance tracking across web, search, paid advertising, social and email
• Producing content: creating campaign content and design, including personalised landing page copy aligned to the wider marketing strategy
• Reporting on performance: tracking data and metrics, and turning them into actionable insight and recommendations for optimisation and attribution
• Staying ahead of the market: conducting research and gathering insight to inform campaign direction
• Collaborating cross-functionally: working with teams across the business to develop and implement strategies that align with wider commercial objectives

What we're looking for:

• Paid media experience: a solid understanding of paid channels (PPC, Display, paid social), along with SEO and Google Analytics
• B2B lead generation background: experience working on paid digital campaigns for lead generation and/or ABM
• Commercial awareness: a B2B background with strong business acumen
• Strong written skills: excellent written and spoken English with a creative flair and an eye for detail
• A self-starter: driven, flexible, and comfortable working under pressure
• Bonus points for: a marketing degree or relevant qualification (e.g. CIM), and experience in a fast-paced B2B SaaS business or marketing agency