Digital Marketing Executive

Forward Role; Altrincham; On-site; GBP 28,000 - 38,000; Full time

Job summary

Forward Role is recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract. The role is hands-on and campaign-focused, turning digital activity into pipeline: MQLs, SQLs and new business, with responsibility for campaign delivery, content, and performance reporting.

You will own the full lifecycle from audience and messaging to budget and attribution, collaborating across teams to align with commercial

Qualifications

• Paid media experience across PPC, Display, paid social and SEO.
• B2B lead generation background in paid digital campaigns or ABM.
• Commercial awareness with a B2B focus and business acumen.
• Strong written English with creative flair and attention to detail.
• Self-starter, driven and able to work under pressure.
• Bonus: CIM or marketing degree; fast-paced B2B SaaS or agency experience.

Responsibilities

• Owning campaign delivery: planning, developing and implementing campaign strategy with external PPC agency and Sales Development Manager.
• Driving lead generation: supporting B2B and ABM campaigns to generate new customers and repeat business.
• Managing full campaign lifecycle: audience identification, core messaging, budget management and performance tracking.
• Producing content: creating campaign content and landing page copy aligned to strategy.
• Reporting on performance: turning data into actionable insights for optimisation and attribution.
• Staying ahead of the market: researching insights to inform campaign direction.
• Collaborating cross-functionally: working with teams to align with commercial objectives.

Skills

Paid media

B2B lead generation

Commercial awareness

Strong written skills

Self-starter

CIM or marketing degree

Education

CIM qualification

Tools

Google Analytics

Google Ads

LinkedIn Ads

Job description

Are you a paid-media savvy marketer looking to make your mark on a B2B Lead Generation function?

We're recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract.

This is a hands-on, campaign-focused role for someone who understands what it takes to turn digital activity into real pipeline: MQLs, SQLs, and new business.

What you'll be doing:

• Owning campaign delivery: planning, developing and implementing the organisation's overall campaign strategy, working closely with an external PPC agency and the Sales Development Manager
• Driving lead generation: supporting B2B and ABM campaigns designed to generate new customers and repeat business
• Managing the full campaign lifecycle: audience identification, core messaging, budget management and performance tracking across web, search, paid advertising, social and email
• Producing content: creating campaign content and design, including personalised landing page copy aligned to the wider marketing strategy
• Reporting on performance: tracking data and metrics, and turning them into actionable insight and recommendations for optimisation and attribution
• Staying ahead of the market: conducting research and gathering insight to inform campaign direction
• Collaborating cross-functionally: working with teams across the business to develop and implement strategies that align with wider commercial objectives

What we're looking for:

• Paid media experience: a solid understanding of paid channels (PPC, Display, paid social), along with SEO and Google Analytics
• B2B lead generation background: experience working on paid digital campaigns for lead generation and/or ABM
• Commercial awareness: a B2B background with strong business acumen
• Strong written skills: excellent written and spoken English with a creative flair and an eye for detail
• A self-starter: driven, flexible, and comfortable working under pressure
• Bonus points for: a marketing degree or relevant qualification (e.g. CIM), and experience in a fast-paced B2B SaaS business or marketing agency