B2B Campaign Marketing Specialist - Paid Media & ABM

Forwardrole; Altrincham; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

Forwardrole is seeking a Campaign Marketing Executive to join the Sales & Marketing team on a 12-month fixed-term contract. The hybrid role based in Altrincham offers a salary of £28,000–£32,000.

You will own campaign delivery across planning, development, and execution, driving B2B lead generation and ABM efforts while managing the full campaign lifecycle and reporting performance insights.

Qualifications

• Paid media experience with PPC, Display and paid social.
• B2B lead generation background with ABM experience.
• Strong commercial awareness for B2B SaaS or marketing agency.
• Excellent written and spoken English with attention to detail.
• Self-starter who performs under pressure.

Responsibilities

• Own campaign delivery from planning to implementation.
• Drive lead generation for B2B and ABM campaigns.
• Manage full lifecycle: audience, messaging, budget, performance.
• Create campaign content and landing page copy.
• Report performance and provide insights for optimization.
• Research market trends to inform direction.
• Collaborate cross-functionally with teams.

Skills

Paid media experience

B2B lead generation

Commercial awareness

Written English

Self-starter

Education

Marketing degree or CIM

Tools

Google Analytics

SEO tools

PPC platforms

Job description

Forwardrole is seeking a Campaign Marketing Executive to join the Sales & Marketing team on a 12-month fixed-term contract. The hybrid role based in Altrincham offers a salary of £28,000–£32,000.

You will own campaign delivery across planning, development, and execution, driving B2B lead generation and ABM efforts while managing the full campaign lifecycle and reporting performance insights.