Marketing Campaign Executive

The Portfolio Group; Greater London; On-site; GBP 25,000 - 38,000; Full time

Job summary

The Portfolio Group is recruiting for a Marketing Campaign Executive to join a market-leading B2B information and events business in the UK. You will own the delivery of webinars and live events, and create campaigns that drive engagement, registrations and commercial outcomes.

Working with the Events & Marketing Manager, you’ll take campaigns from concept through delivery, enjoying autonomy and a clear visible impact across marketing channels.

Qualifications

• Experience delivering B2B events, webinars or marketing campaigns.
• Excellent written communication and copywriting skills.
• Highly organised with the ability to manage multiple projects and deadlines.
• Commercial mindset with interest in campaign performance and optimisation.
• Experience using CRM and email marketing platforms would be advantageous.
• Proactive attitude with plenty of ideas and a willingness to test new approaches.

Responsibilities

• Plan, coordinate and deliver a programme of digital webinars and live events.
• Build engaging marketing campaigns across email and digital channels.
• Create event programmes, promotional content and customer communications.
• Run A/B tests across subject lines, messaging, landing pages and CTAs to improve performance.
• Host webinars, support speakers and ensure events run seamlessly.
• Work with Sales, Marketing and Content teams to maximise registrations and commercial success.
• Monitor campaign performance, produce reporting and identify opportunities for improvement.
• Maintain CRM data and support targeting and optimisation.

Skills

B2B events marketing

Campaign management

Copywriting

CRM software

Email marketing

A/B testing

Tools

CRM platforms

Email marketing tools

Job description

Are you an organised, creative marketer who loves bringing events to life? We're looking for an ambitious Marketing Campaign Executive to join a market-leading B2B information and events business that supports thousands of organisations across the UK. This is an exciting opportunity to own the delivery of high-impact webinars and live events while creating marketing campaigns that generate engagement, drive registrations and deliver commercial results.

Working alongside an experienced Events & Marketing Manager, you'll take ownership of campaigns from concept through to delivery, giving you real variety, autonomy and the chance to make a visible impact.

Day to Day

• Plan, coordinate and deliver a programme of digital webinars and live events
• Build engaging marketing campaigns across email and digital channels
• Create event programmes, promotional content and customer communications
• Run A/B tests across subject lines, messaging, landing pages and calls to action to continually improve campaign performance
• Host webinars, support speakers and ensure every event runs seamlessly
• Work closely with Sales, Marketing and Content teams to maximise registrations and commercial success
• Monitor campaign performance, produce insightful reporting and identify opportunities for continuous improvement
• Maintain CRM data and support campaign targeting and optimisation

YOU?

• Previous experience delivering B2B events, webinars or marketing campaigns
• Excellent written communication and copywriting skills
• Highly organised with the ability to manage multiple projects and deadlines
• Commercial mindset with an interest in campaign performance and optimisation
• Experience using CRM and email marketing platforms would be advantageous
• A proactive attitude with plenty of ideas and a willingness to test new approaches

INDLON

The Portfolio Group are acting on behalf of our client in recruiting for this position.