Campaign Marketing Executive

Forwardrole; Altrincham; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

Forwardrole is seeking a Campaign Marketing Executive to join the Sales & Marketing team on a 12-month fixed-term contract. The hybrid role based in Altrincham offers a salary of £28,000–£32,000.

You will own campaign delivery across planning, development, and execution, driving B2B lead generation and ABM efforts while managing the full campaign lifecycle and reporting performance insights.

Qualifications

• Paid media experience with PPC, Display and paid social.
• B2B lead generation background with ABM experience.
• Strong commercial awareness for B2B SaaS or marketing agency.
• Excellent written and spoken English with attention to detail.
• Self-starter who performs under pressure.

Responsibilities

• Own campaign delivery from planning to implementation.
• Drive lead generation for B2B and ABM campaigns.
• Manage full lifecycle: audience, messaging, budget, performance.
• Create campaign content and landing page copy.
• Report performance and provide insights for optimization.
• Research market trends to inform direction.
• Collaborate cross-functionally with teams.

Skills

Paid media experience

B2B lead generation

Commercial awareness

Written English

Self-starter

Education

Marketing degree or CIM

Tools

Google Analytics

SEO tools

PPC platforms

Job description

Are you a paid-media savvy marketer looking to make your mark on a B2B Lead Generation function?

Campaign Marketing Executive
Location: Altrincham (Hybrid)
Salary: £28,000 – £32,000
Contract: 12 Month FTC

We're recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract.

This is a hands-on, campaign-focused role for someone who understands what it takes to turn digital activity into real pipeline: MQLs, SQLs, and new business.

What you'll be doing:

• Owning campaign delivery: planning, developing and implementing the organisation's overall campaign strategy, working closely with an external PPC agency and the Sales Development Manager
• Driving lead generation: supporting B2B and ABM campaigns designed to generate new customers and repeat business
• Managing the full campaign lifecycle: audience identification, core messaging, budget management and performance tracking across web, search, paid advertising, social and email
• Producing content: creating campaign content and design, including personalised landing page copy aligned to the wider marketing strategy
• Reporting on performance: tracking data and metrics, and turning them into actionable insight and recommendations for optimisation and attribution
• Staying ahead of the market: conducting research and gathering insight to inform campaign direction
• Collaborating cross-functionally: working with teams across the business to develop and implement strategies that align with wider commercial objectives

What we're looking for:

• Paid media experience: a solid understanding of paid channels (PPC, Display, paid social), along with SEO and Google Analytics
• B2B lead generation background: experience working on paid digital campaigns for lead generation and/or ABM
• Commercial awareness: a B2B background with strong business acumen
• Strong written skills: excellent written and spoken English with a creative flair and an eye for detail
• A self-starter: driven, flexible, and comfortable working under pressure
• Bonus points for: a marketing degree or relevant qualification (e.g. CIM), and experience in a fast-paced B2B SaaS business or marketing agency