Paid Marketing Executive

Zachary Daniels Recruitment; Altrincham; On-site; GBP 40,000 - 45,000; Full time

Job summary

Zachary Daniels Recruitment partners with a fast-growing premium retail brand to recruit a Paid Marketing Executive in Altrincham. This hands-on role drives paid activity across Google and Meta to boost profitable ecommerce growth, with ownership of campaigns and budgets.

You will oversee UK and US markets, test strategies, optimise ROAS and CPA, and collaborate with Ecommerce, Buying, Product and Finance teams. Experience with Shopify/product feeds is advantageous.

Qualifications

• Hands-on paid search and paid social experience.
• Experience in ecommerce, retail or commercially-focused teams.
• Strong understanding of ROAS, CPA and conversion metrics.

Responsibilities

• Own paid media activity across Google Ads and Meta in the UK and US.
• Manage budgets, spend pacing and reallocations based on performance.
• Build and optimise Search, Shopping, Performance Max, remarketing and paid social campaigns.
• Manage Google Merchant Centre, product feeds and campaign segmentation.
• Run structured testing across creatives, audiences, messaging and structure.
• Analyse ROAS, CPA, revenue and customer acquisition performance.
• Collaborate with Ecommerce, Buying, Product and Finance teams.
• Translate performance data into clear commercial recommendations.

Skills

Paid media

Google Ads

Meta Ads Manager

Google Analytics

Google Merchant Centre

Shopify

Product feeds

A/B testing

ROAS/CPA analysis

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Merchant Centre

Google Tag Manager

Shopify

Job description

Paid Marketing Executive

Altrincham | Office-based £40,000-£45,000

Zachary Daniels are excited to be partnering with a fast-growing premium retail brand to recruit a Paid Marketing Executive as the business continues to expand its digital presence across both the UK and US.

This is a fantastic opportunity for a hands-on paid media specialist who wants genuine ownership. You'll take responsibility for planning, delivering and optimising paid activity across Google and Meta, managing meaningful budgets and playing a key role in driving profitable eCommerce growth.

You'll be in the platforms, making decisions, testing campaigns and using performance data to continually improve results.

Key responsibilities will include:

• Owning paid media activity across Google Ads and Meta in the UK and US
• Managing budgets, spend pacing and reallocating investment based on performance
• Building and optimising Search, Shopping, Performance Max, remarketing and paid social campaigns
• Managing Google Merchant Centre, product feeds and campaign segmentation
• Running structured testing across creative, audiences, messaging and campaign structure
• Analysing ROAS, CPA, conversion, revenue and customer acquisition performance
• Working closely with eCommerce, Buying, Product and Finance teams
• Turning performance data into clear commercial recommendations

We're looking for someone with proven hands-on paid search and paid social experience, ideally gained within eCommerce, retail or a commercially focused team environment.

You'll be confident across Google Ads, Meta Ads Manager, Google Analytics and Google Merchant Centre, with a strong understanding of metrics including ROAS, CPA, AOV and conversion.

Experience with Shopify, product feeds, Google Tag Manager or international campaigns would be a real advantage.

Most importantly, you'll be analytical, commercially minded and comfortable taking ownership of a channel where your decisions have a direct impact on business performance.

This is an exciting opportunity to join an ambitious premium retailer where you'll have real autonomy, visibility and the chance to make a measurable impact.

BH37393